For companies today, the vast majority–if not the totality–of marketing is done online. While having a website and a social media presence are both a great start, the existence of a website alone isn’t enough to truly drive traffic or engage an audience; instead, your website is merely a container for great content. If you’re creating your own content, then, you need to be aware of what makes great copy and how you can improve your copywriting to connect with your audience. Here are some elements of great copy to consider – for help with your copywriting efforts, turn to NUVEW for content creation and blog writing services you can trust.
Elements of Great Copy – What Makes Something Awesome to Read?
There are a number of ways to connect with your audience and get them engaged in what you’re saying. Here are some tips that we love and believe can really improve readability and audience connection–
- Don’t tell your audience something they already know. It’s great to use content to remind consumers of what they already know (like why they love your brand), but don’t overdo a good thing. In other words, your audience wants something new – they’re not reading your blog or your content to get the same exact information that they’re already privy to. So mix it up and be creative.
- Make valuable connections. Here, we’re talking about making connections between what your product or service is and what it actually does for your target audience – in other words, how it makes them feel or what it’s about on an emotional level. A Hubspot blog that features an ad from Nike illustrates how to do this well and what it really looks like in practice. In an ad published by Nike, the sneaker company doesn’t advertise their shoe because of the great benefits it provides in terms of comfort or form or performance while running; instead, they focus on why people run – it may not be about running at all, but about peace, restoring sanity, and escaping the stressors of everyday life. This is a powerful message.
- Listen to your audience. When you truly understand your core audience and what they need and want, it will be easy to create content that resonates with them because your brand’s purpose will be aligned with meeting your customers’ needs. Listening to your audience and talking to your customers is the easiest way to figure out what they need.
Call NUVEW to Improve Your Content Today
Is managing your content too overwhelming as you focus on running a business? We get it. At NUVEW, we offer high-quality content marketing and content creation services for businesses like yours. To learn more about how we can serve you, please call us directly today or send us a message telling us more about your digital marketing needs.