When it comes to social media marketing, most businesses know that they should have a social media presence, and may even be aware of some best practices, such as updating content regularly. Regardless, though, B2B companies–which refer to business-to-business companies where transactions occur between different businesses, in contrast to a B2C (business-to-consumer) company–tend to lag behind B2C companies in their social media efforts. But there are specific, targeted strategies that your B2B company can begin to implement to change that. And at NUVEW, our social media experts can help.
How to Elevate Your B2B Social Media Efforts
Just because you’re marketing to other businesses doesn’t mean that you don’t need to be using social media to your full advantage. Some tips to elevate your social media strategy as a B2B entity include:
- Start with the visuals. If you haven’t already invested time, effort, or/and money into a great design and a cohesive look, now’s the time to do so. Using similar colors, fonts, and images can help to build brand cohesion, which will make your brand both recognizable and visually attractive.
- Don’t just talk about yourself. As a business-to-business company, you have a huge opportunity to use your social media platform to not just talk about yourself, but to showcase the successes of others in your industry, including other businesses you work with. Remember, your customers (which are other B2Bs) are really at the heart of your brand, so storytelling and brand-creating around them are key.
- Start a conversation. Businesses in your industry likely face similar issues or are passionate about various elements of your business or industry. Through social media, you have the opportunity to start a conversation about something of interest to those you work with and sell to. Consider using infographics, videos, and other visuals to get people engaged.
Get Help from NUVEW Today
At NUVEW, we realize that you have a lot on your plate and your business may not be positioned to put more energy into its social media efforts right now. That’s where we can help. When you call our team, we can manage developing an effective social media strategy on your behalf that’s built around your business, industry, goals, and budget. We also offer an array of other online marketing services, too, such as content marketing, SEO, PPC advertising, and website design and development. Reach out to our digital marketing pros today to get started.