Digital marketers should be tracking and measuring the success of their digital marketing campaigns–the best way to do this is through monitoring digital marketing KPIs, or key performance indicators. Whether you’re running your own marketing campaign or are hiring out a digital marketing firm like NUVEW to assist you, knowing your key performance indicators and metrics to watch is important for understanding the success of your campaigns and where there is room for improvement.
What Should You Be Measuring?
What you should be measuring will depend on your goals for your website and your digital marketing efforts as well as the industry that you’re operating in. There are over three dozen different KPIs that you could track; however, that can be a lot to manage, and so selecting a few key performance indicators that offer insight into performance is recommended. Types of things that you might consider tracking include:
- Qualified leads;
- Cost-per-conversion and cost-per-leads;
- Monthly website traffic;
- Returning vs. new visitors;
- The amount of time that a visitor spends on your page;
- Click-through rate;
- Paid advertising leads and conversions;
- Social media traffic;
- Social media engagement rate; and
Again, the metrics that you choose to monitor should be based on your goals and your industry. At the very least, our team recommends tracking website traffic, social media engagement and traffic, and conversions.
How to Know What You Shouldn’t Measure
If you’re unsure of what key performance indicators you should be looking at, there are some ways to know what isn’t worth your time to track. Smart Insights suggests not worrying about KPIs that you can’t impact–if you can’t do something to change it, then there’s no reason paying attention to it. Another thing to avoid is vanity metrics. For example, while there may be some desire to be at the top of Google for a specific keyword, if that keyword isn’t converting any traffic, then it’s not worth investing the effort in as a KPI.
How Our Digital Marketing Team Can Help
At NUVEW, we are a team of digital marketing professionals who are committed to helping small- and medium-sized businesses improve their online efforts and grow their businesses. To learn more about our digital marketing services and how we can help your business bolster its online platforms, please call us directly today or send us a message at your convenience telling us more about how we can serve you.