For businesses in Indiana, having an effective marketing plan is a key part of reaching customers and driving profits. Yet for non-marketers, writing a marketing plan can feel like an overwhelming task. Fortunately, these step-by-step tips can put you well on your way to crafting a marketing plan that works. Of course, if you want someone else to handle your online marketing needs, the digital marketing pros at NUVEW are only a phone call away.
What Is a Marketing Plan?
A marketing plan is a roadmap or strategy that outlines your marketing goals and objectives and then details how those goals or objectives will be reached. Essentially, it’s a plan for implementing and executing chosen tactics or strategies over a given time period. Marketing plans aren’t static; they are often updated and amended based on numerous factors.
How to Create a Marketing Plan
Review the following steps when creating a marketing plan:
- Decide what type of marketing plan you need. The first thing to consider is the type of marketing plan you need. Types of marketing plans might include paid marketing plans, social media marketing plans, content marketing plans, product launch marketing plans, and more.
- Identify your mission/purpose/objective. The type of marketing plan you need will inform your mission/objective and vice-versa. As you design your marketing plan, it’s really important to think about your business’s mission and vision, as well as what you want the marketing plan to achieve. At this stage in the process, it’s smart to identify key performance indicators (KPIs) that you will track.
- Identify your audience. Next, you need to identify your audience–with whom are you trying to connect? Who is your target customer? You won’t be able to create content until you know for whom it’s being created. The person that you’re trying to attract has a profile that’s referred to as a buyer persona.
- Describe your content strategy. Next, it’s time to map out your content strategy. This is where you’ll answer questions about the type of content you’ll create and the medium in which it’ll be published, how much content you’ll create, how frequently you’ll publish content, and where the content will be distributed.
- Know your budget. Of course, putting a marketing plan into action will cost money. Know what your budget is before you go any further.
- Assign owners, managers, and helpers. Finally, you’ll need to develop a timeline for implementing your marketing strategy and decide who will be responsible for each piece of it.
Get Help from NUVEW Today
If the idea of creating and implementing your own marketing plan still seems like more than you want to take on solo, call the digital marketing team at NUVEW today. We can help with all elements of your content marketing strategy and have the experience your company deserves. Call us today to get started.