How the Right Web Design Can Improve Conversion Rates

Posted on November 17, 2015

Conversions Count the Most

Anyone with a website wants a lot of visitors to that site. After all, a good website isn’t much good if no one ever sees it. Because of this fact, business owners everywhere have turned to SEO to help attract and direct more users to their sites. That has lead to a battle for search engine rankings supremacy. The problem for many companies, though, is that they get too caught up in the rankings and overlook the actual results that matter most: the conversions.

Fashion and Function

Web design is important and there’s no question that a good looking website can get a lot of oohs and ahs from those who see it. However, if it doesn’t really help lead to sales then how good it looks and how many visitors it attracts doesn’t really matter. While it looks good on the surface, it is missing the real point of a website. So what can you do to make sure that your web design is both attractive and effective? Function is more important than fashion, but if you can figure out how to achieve both then you’ll be that much further ahead of the competition.

Helpful Hints

So what can you do to use your website to get more conversions or sales?

  • The first thing to remember is to be clear. When people visit a site to search for something they want to be able to find it easily. If you give them what they’re looking for without a lot of complications they will have a positive user experience and thus they will be more likely to buy. They are also more likely to be a repeat customer.
  • It’s also a good idea to get users’ attention as fast as you can with the most important aspects of your site and the most pertinent information front and center, where its easiest to find. You can do this with images, action buttons, videos and graphics, to name just a few.
  • Lastly, you need to use strong visual appeal to keep users engaged. The right colors, fonts, images and videos can do more in a few seconds than a whole page of words can do in several minutes. So make sure your site has visual appeal.

Strong Web Design

At NUVEW we help our customers get real results with effective SEO practices and web designs that are both functional and eye-catching. Please contact us if you want your website to achieve real conversion results. Just click here or give us a call at 219-323-3343.