When it comes to effective web design there are many schools of thought as to what works and what doesn’t. Likewise, what is effective at one point may not be effective for long. What constitutes quality Web design can constantly change and evolve and indeed it does. So what is hot right now in the world of Web design and digital marketing? One of the top priorities in web design right now is having a responsive website, which means having a website that automatically formats to whatever size screen the visitor is using. So what is else is hot right now in Web design?
Interactive Content Is Key
One attribute that is always key to any successful website is the quality of the content visitors receive when they land on a site. With so much information readily available on the Web, consumers can do a lot of research on their own before they ever decide to make a purchase. That means having the right content readily available, at any given time is extremely important. Content comes in all shapes and sizes, so-to-speak, and right now one of the hottest trends in content marketing is being interactive. Interactive content also comes in many different forms, including surveys, calculators, infographics, quizzes, webinars and many more.
Consumers Are Getting More Interactive
Want proof that customers are clamoring for more interactive content? Look no further than a recent survey from Demand Gen. Their 2015 Content Preferences Survey found that more than 90 percent of business-to-business buyers want more visual and interactive content from brands for their on-demand consumption. What’s more, nearly half of the respondents, 45 percent to be exact, said that they consider interactive presentations to be highly valuable when they are doing research for the purpose of making a purchase.
Is Your Website Interactive?
The bottom line is if you want to truly engage your customers and help them feel more connected to you, then you need to make sure your website is interactive. At NUVEW, we build powerful websites for our clients that engage their users, including creating interactive features that will keep users coming back. If you are ready to get more interactive with your website design then please contact NUVEW today for assistance. You can reach us online by clicking here or by calling 219-323-3343
