For all businesses in 2022, including those with actual storefronts and those that are purely online, online customer reviews can go a long way toward driving sales. If your business is struggling to solicit online customer reviews, our digital marketing team at NUVEW has some advice. Read on for tips for encouraging online customer reviews, and call our team directly for support that’s tailored to you.
Why Do Reviews Matter?
Before jumping into how to get reviews, it’s important that you understand why reviews matter. Reviews matter because they influence the decisions of other customers. In fact, data shows that more than 90 percent of consumers say that positive reviews make them more likely to use a specific business, and over 80 percent of consumers check online reviews before making a purchasing decision. This means that if your business isn’t getting reviews—and positive reviews at that!—then it could be missing out on a lot of customer traffic.
Tips for Encouraging Online Reviews
Knowing how important reviews are, what’s the best way to encourage online reviews? Consider the following tips—
- Make the ask. Getting reviews starts simple: make the ask. Too many businesses fail to actually ask customers to leave reviews, and then are confused when they don’t have any reviews. Don’t be shy about putting a request out to customers for a review.
- Time it just right. Another thing to think about when asking for reviews from customers is your timing. You want to wait until your customer has had enough time to use/enjoy your product or service, but you don’t want to wait so long that they’ve already forgotten about the purchase. Usually, waiting a couple of days before sending out a request is recommended.
- Keep it simple. Don’t over-complicate things when asking for a review—just ask! You can keep it easy for your customer by including a link to your preferred review platform, by creating a QR code, or even by making the request through social media.
- Be persistent. It can feel awkward to ask for reviews multiple times, but persistence is key. Don’t be pushy, but do feel like it’s okay to give a gentle nudge if you’ve sent out a review request and haven’t heard anything back and it’s been a few days.
- Tell them the why. Sometimes, customers will be more motivated to help out your business if they understand why getting a review matters so much to you. Let them know that reviews help your business do business better.
- Offer an incentive. When nothing’s working, offering an incentive can go a long way toward motivating customers to leave reviews.