Search engine optimization, or SEO, is arguably one of the most important elements of a content marketing strategy. If you’re struggling with your SEO using your website alone, you should consider expanding to social media for additional support. Here’s an overview of how you can use social media to bolster your SEO efforts, and how our experienced digital marketing team at NUVEW can help—
Why SEO Matters
Search engine optimization is the process of optimizing your website so that search engines like Google can easily find—and choose to display—your website and content towards the top of the search engine’s results page. If your website doesn’t display towards the top of the page, the chances of a user selecting it are slim. The higher your site ranks on the search results page, the greater the chances of directing higher levels of traffic to your site.
How to Use Social Media to Bolster Your SEO Strategy
Posting to social media strategically can help to improve your SEO efforts. Here are some tips to get you started—
- Gather some followers. If you’re posting on social media, it won’t be very meaningful unless you actually have some followers—posting into the void doesn’t do much. So, your first step should be to start following other accounts and encourage other accounts and your customers to start following you.
- Post regularly. Another error that many businesses make is maintaining a social media account, but failing to post enough frequently enough to have an impact. It takes a lot of work and planning, but posting regularly is important to making social media work for your business.
- Be smart about linking. You should absolutely be using links on your social media profile and posts. Incorporate links into your bios and calls to action. When linking, be strategic: use high-quality images alongside your links, add deep hyperlinks to specific pages on your website to improve SEO, and use shortened and, if possible, branded, URLs to your posts to boost engagement.
- Be a leader in your industry. Achieving authority in your industry can be difficult to do, but it’s an essential part of content marketing and building your brand. The more you post authentic, engaging, informative, and high-quality content, the further along the path to establishing yourself as a leader you’ll be.
Get Help with Your Social Media & SEO Strategies
To learn more about social media marketing and how it can contribute to your SEO strategy, reach out to NUVEW directly today. We work with small- and medium-sized businesses throughout Indiana to provide superior digital marketing services.