Whether you’re talking about holidays, the weather, or things to do during a particular season of the year, creating seasonal content takes strategy and planning. At NUVEW, we love seasonal content—it is extremely relevant when timed correctly and can provide users with the information they’re looking for. That being said, creating great seasonal content takes more than just churning out a blog based on the temperature that day! Here are a few tips for creating seasonal content that sells—
1. Schedule Your Content in Advance
Before you know it, the holiday that you want to create content around could have come and gone, or the summer season for which you had a dozen great blog ideas could be fading into fall. Time passes quickly, so it’s important to plan out your content topics, author them, collect whatever images and graphics you’ll need, and schedule them for posting in advance. This way, even if you are rushing to get gifts last minute or kicking yourself for not getting to the pool more, your content gets posted.
2. Pay Attention to Timely Industry Trends
In addition to paying attention to the season and creating content that’s based around this, you should also keep an eye on timely industry trends. What’s happening in your industry that you should address? For example, if you’re a heating and cooling business that’s developing seasonal summer content, perhaps a new A/C model has just launched that’s especially energy efficient compared to older models.
3. Update Your Content Annually
It can be tempting to create a year’s worth of seasonal content and then think you’re done, not just for the season, but forever… However, seasonal content needs to be updated annually, even if what you wrote last year was really great. This doesn’t mean that you have to completely revamp content, but you should edit it for relevancy, update photos, and consider posting something entirely new when appropriate.
4. Keep it Relevant to Your Business and Your Audience
Writing seasonal content just for the sake of posting seasonal content isn’t useful; every single thing that you put up on your website should be directed at your target audience and their needs and wants. As you author your seasonal content, think about your audience’s age, gender, socioeconomic status, political views, religious views, and product needs, as well as anything else that’s relevant.
5. Work with a Content Marketing Professional
When developing content that you want to have a big impact, working with an experienced content marketing professional is always recommended. At NUVEW, we have content marketing professionals ready to help. Reach out to us today by phone or online to get started.