First Impressions Matter In Website Design

Posted on October 30, 2018

Your Website Should Create An Immediate Impact

Think about how you search the web in today’s world of instantaneous information. You can click on 10 different websites within seconds of searching for keywords. How can you make sure as a business owner that web searchers remain on your website?

First impressions can make or break your online presence and here’s why web design impacts whether users will stay or move on to the next click.

It’s a matter of seconds. With so many options in most searches, users will judge your site quickly and swiftly. With more choices, it’s easier for potential clients to move on to another site and leave yours behind. A good, solid design helps keep searchers interested.

It’s a sign of reliability. Good design reflects accuracy of information. Viewers are more likely to trust your website content if it is presented in a professional manner.

It’s also an indicator of your business. If your website looks like it was designed back in 2000, what could that say about you as an entrepreneur? Maybe that you are out of tune with today’s marketing or that you don’t keep up with your business in general. A current and clean look shows you are on top of all aspects of your company.

It’s key for more clicks. If searchers leave your website after a bad first reaction, then why would they return? Part of prompting return visits and clients is having a website that people will go to and come back to.

It’s about mobile too. Maybe your design is good to go on a laptop or desktop but doesn’t pass muster on a smartphone. Think about how many times you launch web searches on your phone when you are out and about. When a site is unreadable on a mobile format, it is frustrating and can indicate a company’s lack of being in the know. Mobile design is as important as desktop design.

It’s beyond design to navigation. Let’s say you have a great layout with great visuals and vital information on your homepage all offering a great first impression. But what about the step beyond with menu navigation? Ensure that once you have eyes on your site that it is actually functioning properly with easy-to-find navigation and menu tools.

Creating Website Design For Your Company

At NUVEW, we understand the intricacies of design and navigation and how it all works together. We keep your site responsive to all devices, which is so essential in today’s business world. We work with each and every client to conform the site to the company’s products or services. Whether you need an updated look and feel or are starting from scratch, our team of professionals can create a website that will make your company shine.

Discuss Options With Our Expert Team

We are happy to sit down with you to discuss your business and outline our website design ideas. Reach us by phone at 219-323-3343 or connect with us online.