Digital marketing can be a very expensive investment for a business and can feel especially burdensome for small businesses that are barely making ends meet as it is. Fortunately, there are a few content marketing hacks that a business can engage in that are both relatively simple and low-cost. If you’re looking to cut costs, here are some inexpensive content marketing tips to consider–
Create a Google My Business Page
Google My Business is a completely free option for businesses that helps businesses to easily connect with customers via Search and Maps. Creating a Google My Business Profile is straightforward, and is something that you can do without the help of a digital marketing professional.
Repost Old Content–As Long As It’s Still Relevant
If your budget is tight and you don’t have the funds to create a whole bunch of new content right now, you can still freshen up your website and engage with customers by going through your site and locating old content that’s “evergreen”–or still relevant today–and reposting it. Small changes to your content to make sure it’s free and still pertinent to your target audience are advised.
Get On Social Media
Like Google My Business, signing up for a social media account–or a whole bunch of them–is totally free. And so’s posting content. If you have great photos/images or relevant content, put it up there! You can also use social media to engage with customers by encouraging and responding to reviews, updating company information, and sharing relevant posts.
Start a Blog
Starting a blog may be free, depending on the domain or platform you use. Of course, you’ll need to devote your own personal time to blog creation, but this can be a relatively low-cost option for developing content. Plus, who knows your business and what it wants to say better than you do?
Talk to a Digital Marketing Company About Your Budgetary Concerns
Before you completely rule out the possibility of hiring someone to help you with your digital marketing efforts, it’s a good idea to have a conversation with a local digital marketing company about your business’s needs and your budget. Most of the time, companies will work with you to develop a plan that’s effective and keeps your budget in mind.
Call NUVEW Today for the Digital Marketing Help You Need
Whatever your budget, at NUVEW, we provide digital marketing services that are customized to you. To learn more about our experienced digital marketing professionals and how we can help, please call us today or send us a message at your convenience.