Is Your Local SEO Plan Making the Right Mark?

Posted on August 25, 2015

Just when you thought you were all covered in the SEO department, along comes something called local SEO. Chances are you already have your SEO plan up and running but you may not have considered local SEO. However, the world of SEO is always changing, which means you need to stay up-to-date constantly. Have you ever heard of “near me” searches on Google? Essentially a “near me” search is exactly as the name implies, and more and more people are using them to search for things that are close to them. That means your SEO needs to be targeted in order to reach people who are close to your location.

Getting Started

You have to first determine if your business is even listed to begin with. Next you need to ensure that the listing information is correct. You also need to be sure that your local SEO considers your location, users’ previous search behavior, the device they are using to search and your social media connections. Another important thing to keep in mind regarding local SEO is that one person’s searches may not yield the same results as another’s based on their location and their search history. That’s why it’s so important to get your local SEO right.

Important Steps

Therefore, you need to keep these things in mind. Start by claiming your Google My Business local listing. After that, you need to claim your other business listings and then you need to manage those listings to be sure they are continually updated with the latest and most accurate information. Lastly, your website has to be mobile friendly. Local SEO is often based on mobile searches, which means if your website is not responsive then even when potential customers find your business they may look elsewhere if your site doesn’t provide a positive user experience on a mobile device. NUVEW can help you with all of these items.

NUVEW Gets Local SEO Right

SEO is important for every business with an online presence. Without an effective SEO strategy companies cannot reach the success they hope to achieve with their digital marketing. Likewise, that includes the right local SEO strategy. Local SEO ensures that your SEO campaign is not only helping you achieve better search engine rankings, but it also helps ensure that you are reaching your target audience when and where you want. This helps you to continue to strengthen your relationships with your customers as well. For the right local SEO help, contact NUVEW at 219-227-8558, or click here.