A Local Approach
Most large companies want to get as much business as possible, no matter where it comes from. However, in reality, most businesses are smaller or medium size and their target market is much smaller. Attorneys in Chicago are usually not looking for clients in Florida. Plumbers in Indiana aren’t going to be making any house calls to Kentucky. The fact is the majority of businesses are really looking for a local angle to their marketing efforts. That’s why in many instances it’s important for businesses to take a local approach to their SEO strategies. If you can’t attract the customers in your own back yard then it doesn’t really matter where you are in the rankings.
Consider Your Market
The first thing you need to know for local SEO is the market you’re working with. You need to know how big the market is and how many people potentially fall into your target customer profile. That means you need to know the population of your market as well as the demographics. For example, if you are selling children’s clothing then you need to know how many families in your area have children. That will give you a better understanding of how many people you are trying to reach and the best way to find them. You also need to understand the competition. Make sure you know what you’re up against so you can plan accordingly.
Links, Tags And Content
Three important parts to any SEO campaign, including a local SEO campaign, are links, tags and content. You need an effective link strategy that is highly localized and you need to be sure that your information is updated with all the local directories. Title tags are also a key element because they need to include localized phrases that will match local searches. Content is always important. Your content needs to be relevant, which includes having the right local keywords in the right places.
NUVEW Will Help You Think Local
These are all important factors to consider when it comes to local SEO. If you don’t get a solid understanding of the market you’re working in and the competition you’re up against then you probably won’t go far. Your link strategy must be effective and your content is vital if you want to reach your local target customer base effectively. There are many other important aspects to local SEO campaigns, and at NUVEW we help make sure that you implement all the necessary steps to be successful. We have the experience it takes to create power and effective local SEO strategies and campaigns. Please click here to contact us online or give us a call at 219-323-3343.
