Looking for Local SEO, Here’s What You Need to Know

Posted on April 19, 2016

Local SEO Tips

With more and more online searches taking place on mobile devices the importance of local SEO continues to grow. It’s imperative for any business that focuses on a localized market or community to properly reach those who either live in, or happen to be visiting that community. Anyone performing a mobile search for something when he or she is in your area should be able to find you at the top of the search engine results page. If you don’t show up near the top of the results then you will likely miss out on that business. That means your local SEO strategy and efforts must be effective. So what should you expect when you begin a local SEO campaign with the help of an SEO professional?

Search Phrases Matter

The actual search phrases you use for your local SEO are extremely important. Keywords are important but long-tail searches carry more weight when it comes to local SEO. These searches indicate user intent much more accurately and play a bigger role in effective local SEO. Long-tail searches also typically lead to higher rankings and more engagement from users.

Expect Changes

One thing that is certain about SEO is that it will always change. What works one day, might end up being irrelevant the next. In fact, some things that work at some point can even end up hurting you later on as SEO best practices change and evolve over time. That means you have to be flexible and willing to change so your efforts continue to remain on the cutting edge of SEO, and more importantly you keep getting the results you desire.

SEO Never Ends

Another important thing to understand about SEO in general, including local SEO is that you are never finished. Even if you reach the top of the rankings and you are getting real leads and sales you can’t ease up on the gas pedal, so-to-speak. If you stop while you’re ahead you won’t stay ahead for long. That’s because anyone who is below you will always be trying to get ahead of you. So don’t make the mistake of thinking that SEO has a time limit. It is an ongoing investment that when done right will continue to pay dividends.

NUVEW Knows Local

At NUVEW, we work with dozens of local companies so we understand the importance of local SEO. We know how to target the local audience you desire and how to reach them with effective local SEO. Contact us today to see how we can help give your local SEO efforts a boost. Click here or call 219-323-3343.