Steps to Maintain Your Local SEO
Have you ever been frustrated by the constant changing world of SEO? It seems like as soon as you get your latest campaign settled and running smoothly, Google changes things up. It can be a daunting task to stay on top of the SEO game. However, there are some basic steps you can take that will ensure that your SEO strategy, especially your local SEO, will stay consistent and help you maintain your current rank position with the search engines.
Tie the Know With Google
The first thing you need to do for your local SEO campaign is to register with Google. If you’ve overlooked this important step then do it as soon as you can. You will need to select the right business category because this will play a big role in how well you do in local search engine results. After registering, you also need to claim your business page and then keep it updated with the most current contact information, including address, email and phone number.
Key in on Your Keywords
Next up, you need to take a look at your keywords, as this is extremely important for all SEO, but especially local SEO. Your keywords need to be industry-related but they also need to be tailored to your specific location. This allows potential customers who use location in their search terms to find you when they are closest to your business location.
Are Your Title Tags Optimized?
Make sure you never overlook your title tags. Google does not rank websites. The search engine giant actually ranks web pages. You need to include a lot of key information in the title tags, because your local SEO is greatly affected by these tags. Therefore, add your hometown as well as your specific area but make sure that the wording varies for each entry.
Focus Your Content
Lastly, remember that when all is said and done your content needs to deliver the important information your local target audience is looking for. Make sure you add relevant keywords in the right places but never stuff your content with keyrods. The better your content and the more often you update it, the better you will do in the search rankings, especially the local results. If you are looking for help with your local SEO strategy then please contact NUVEW today. Just click here or give is a call at 219-227-8558.