Listing Discrepancies – How it can hurt your business.

Posted on November 6, 2014

How Your Business Is Listed With Online Directories Matters To Google

Trust is based on consistency.  Search engines depend on trust.  When you have consistent local citations, your business listing ranks well. But if your business is listed with different business names, under various categories  with conflicting addresses and phone numbers, apart from causing confusion for your potential customers, these discrepancies hinder Google’s ability to trust the data they have gathered from around the web about a given business. A lack of trust on Google’s part can spell ranking difficulties for your business.

If you want to get more local search traffic, you must send a singular message. The tiniest variation in your business name, address, phone and website address will suppress your rankings.  All of the business listings needs to be exactly the same in order to increase your trust ranking.  Your placement on results page is based on your trust factor.  The longer a business waits to clean up discrepancies it will lower your trust score with Google.  The links to these online directories will also help with your optimization efforts.  At NUVEW we will correct all the listing errors, establish profiles with online directories, and maintain these profiles.  In most cases your business will have consistent information in as little as a week.  Contact us at 219-323-3343 to find out how NUVEW can help you.