It’s Feeling Chilly Out; Must Be Time for a New Penguin

Posted on December 28, 2014

What do penguins have to do with search engine optimization (SEO) and Internet marketing? After all, this is about potential customers finding your website before they find your competitors’ websites first, right? It has nothing to do with little birds that wear tuxedos.

More Than a Name

Well, don’t worry; Google Penguin is just a codename the giant tech company uses for one of its algorithms used for fighting spam and determining its search engine rankings. So you don’t have to be an expert in penguins in order to improve your search engine rankings and no tuxedo-wearing birds will be accessing your site anytime soon. However, Google Penguin is important and it does play a large role in your search engine rankings.

Penguin Update

With that in mind, you should know that earlier this year, Google released an update to Penguin. The company announced in October that Penguin had been given an overhaul, which reportedly had immediate results on some website rankings. Google has engineered Penguin to seek out web spam and then it penalizes sites that are found to be using manipulative or spammy measures to increase their visibility and rankings.

Not Just a Tweak

Although Google has not shed a lot of details on this update, it has confirmed that it is a major algorithm change and not just a tweak. That being said, most algorithm updates only affect about 3-4 percent of all searches. However, if you have already noticed a drop-off in website activity or your ranking has declined then chances are you have been hit by Penguin.

Has Your Ranking Dropped?

Indeed, the latest version of Penguin does have the potential to affect any website. So, if your ranking has taken a hit, then now is time to do figure out if Penguin is the reason. The quicker you find the problem and resolve it, the quicker you’ll be able to get your ranking headed back in the right direction. The best thing to do is to make sure you avoid bad content and stay away from spam completely.

Don’t Get Frozen by Penguin

If you need help with your SEO plan, including making sure that your website is Penguin-friendly, then contact the online marketing professionals at NUVEW Web Solutions. We can help make sure that your SEO campaign is up to date and in compliance with the latest version of Google Penguin. Don’t let your search engine rankings drop any further. Contact us today at 219-323-3343 or click here to get in touch with us online.