How Big a Role Does Social Media Play in SEO?

Posted on January 5, 2015

Just about everybody has heard of social media and most people have at least a basic understanding of what social media is. Whether you use Facebook, Twitter, Instagram Google+ or any other social media outlet, you know that social media is constantly growing. It’s also very likely that it will continue to have a greater influence in society in general and in the business world, as well. 

Social Media Not Just About Being Social

Although social media is commonly used for social things, like connecting with friends and sharing information and photos, it has also become a very integral part of marketing and search engine optimization (SEO). In fact, if you’re not using social media for your business then chances are you’re missing out on a lot of potential opportunities.

Link Building

In this day and age of social media dominance, social media marketing is extremely important. One of the greatest benefits of using social media as part of your SEO marketing plan is that social media can help you with link building. In the world of SEO, the more external websites that you have linking back to your site, the better your rank with the search engines, like Google, Yahoo and Bing, will be. By using social media to interact and engage with customers you not only build relationships, but the interaction also helps build links.

Vast Potential

Every time someone shares your content it has the potential to build more and more back links with each of those users with whom it’s shared. That can be very beneficial because social media has the ability to spread quickly and widely, therefore creating a lot of potential new backlinks and customers.

People Follow Those They Trust

Social media also has the ability to find and build social influencers, which is a key part of SEO. People tend to follow the opinions of the people they trust the most. In fact, according to Nielsen Research, 92 percent of all consumers in the world trust their family and friends’ recommendations more than any other type of advertising. That means if you are able to connect with influencers through social media those influencers can have a direct affect on bringing you additional customers.

A Tells B and Then C and Then…

The concept is simple: Adam tells Brad about the great place online he found a new bike (your store), which Brad is also looking for. Brad checks out the site and he too finds what he likes. Adam directly affected Brad’s decision and, likewise, your business. Plus, now you have two influencers that can continue to spread the word. The more influencers you have through social media, the stronger your potential will be.

Use Them All

Another important thing to remember with social media marketing is to keep the door open to all the possibilities. Even if you prefer one medium to another, don’t leave any of them out. Everyone is different, which means that by using Facebook, Bing, Google+ and all the rest of the mediums available you will be able to reach people using all kinds of social media, thus lengthening your reach.

Just Do It

The bottom line when it comes to social media marketing and SEO is that you should be doing it. At NUVEW we can help you with online marketing, including social media marketing and SEO. Just click here to contact us and learn how we can help your Chicago or greater Midwest area company.