Does Local SEO Really Make a Difference?

Posted on December 12, 2017

Local SEO Does Matter

It seems the only constant in SEO is that it changes. To that end, over the past several years, as the world has continued to go more mobile, the importance of local SEO has become increasingly greater. If you don’t believe it consider how things go when you perform a Google search these days. Inevitably, the first options that pop up on the results page are local websites. Whether you’re looking for something in your area, or not, if there are websites near your location that fit the bill, then these websites will show up first.

Why is Local So Important?

One of the biggest reasons for this change is because of the aforementioned fact that the world is now mobile. More Internet searches are now done with mobile devices than on desktop computers, and Google is keeping track. That also means if your site is not optimized for mobile search or local search you will miss out. Not only does Google penalize websites for being unresponsive, but also they won’t include you in the top local search results, either. Therefore, if you want to stay competitive with other businesses in your area in local search results you have to be optimized for local search.

Building Your Brand

Local SEO is also important for your brand and your reputation. Effective local SEO can help strengthen both of these because SEO is not just about boosting your rankings in search results, but also about building your company’s reputation within your local community. Therefore, it’s very important to create and build credible links with other businesses in your area if you want to your local SEO efforts to be effective. Obviously, you probably don’t want to link with your direct competitors, but you do want to link with credible, well-established organizations in your location.

Optimizing Your Local SEO Efforts

Local SEO is vital to your overall online success. In fact, in most cases, you can’t really do SEO right without factoring in local SEO. If you’re not sure about your local SEO and whether or not it’s optimized for success, then contact NUVEW today. We’ll help you create an effective and focused local SEO strategy that will help keep your website relevant in the search engine rankings and allow you to build your brand and your online reputation in your area. Call us at 219-323-3343 for help, or click here to contact us online.