Avoid Duplicate Content
If you’re like most small businesses you focus on a certain demographic area instead of a national audience. However, that doesn’t mean you’re only looking to do business in one location. Most small businesses serve a broad general area that typically includes several nearby cities, hubs, towns, municipalities and the like. Every business wants to reach all of its potential customers no matter where they are located. Sometimes, however, when it comes to SEO, businesses run into problems when they try to focus locally.
Utilize Testimonials
With so many different places all within close proximity of each other sometimes it can be difficult to avoid duplicate content when focusing on local SEO. In fact, in some cases it can be almost impossible to avoid duplication. However, there are several tricks you can use to create localized content without being too repetitive. One good way to keep things separate is to use testimonials. You can post reviews from your customers and then include a response to those reviews with certain keywords that help differentiate the location. By doing this you are able to create unique, rich content for each location you serve.
Consider Maps, Bios and Images
While most businesses typically just use Google Maps to show their location, you can actually differentiate each location page by including driving directions to your office from each given locale. This counts as unique content that users find useful, and therefore helps your rankings. Another nice way to give each location page its own rich content is by creating unique employee bios which include what they do best and where they do it. Adding unique images to each page is one more effective way to create unique content, especially by adding descriptive captions that help differentiate each location.
NUVEW Knows Local
At NUVEW we know that you have a lot on your plate as a business owner. That’s why we recommend letting us focus on your localized SEO for you. We specialize in creating quality content that is unique to your location and business. Please contact us today for a localized SEO strategy designed just for you. Call us at 219-323-3343, or click here to connect with us online.
