315 S. Court St.
Crown Point, IN 46307
facebooktwittergoogleinstagram

Call us Now

219-323-3343

  • Home
  • About Us
  • Projects
  • Reviews
  • Blog
  • Careers
  • Contact Us
≡Menu
Search
  • Home
  • About Us
  • Website Design
  • Website Development
  • SEO
  • Social Media
  • Pay Per Click
  • Projects
  • Blog
  • Reviews
  • Careers
  • Contact Us
  • Website design
  • Website development
  • Search Engine optimization
  • Social Mediamarketing
  • Pay Perclick

Pay Per Click (PPC)

HomeBlogPay Per Click (PPC)Pay Per Click (PPC)
March / 7 / 2014

Pay Per Click (PPC)

What is PPC?

Pay Per Click (PPC) are advertisements that appear typically at the top or to the right of the search results. Ads only appear when a search containing a keyword matches up to an advertiser’s keyword list. Paid search makes sense because those who go online to research issues and seek businesses find their way to many different resources, from articles and forums to online directories, websites and social media. But 92% of them utilized search at the onset and throughout the research process. consultation with your local paid search engine

Why should I do PPC advertising?

Pay Per Click advertising works at a faster pace than traditional forms of ads. Campaigns are launched quickly and start generating results right away. How fast? Consider that 52% of conversions, or potential clients clicking through an ad and requesting a consult or information, occur within the same day of that consumer’s first research session, or the very first time that person goes online to research an issue.

How much does PPC campaigns cost?

The costs of your campaign depends on how much traffic those keywords get and the demand for those keywords for campaigns run by other businesses, among other things. Your local ppc manager can work efficiently with your budget to achieve your campaign goals. For instance, let’s say you don’t need your ad to run 24/7. Maybe you only want your campaign to run at night, when your customer is more likely to be searching. Or let’s say you have varied areas of your business you would like to grow or have different seasonality. Unlike a billboard or an ad in Yellow Pages, your campaign can be adjusted in real-time. That’s pretty powerful.

What is Remarketing?

Remarketing or retargeting is another form of paid search marketing. What remarketing allows a business to do is to reach out to people that have visited your website, but not acted. Your business message will be displayed across the web when they search. For example if you are searching online for vacation packages, but didn’t purchase, now you are seeing ads for vacations throughout the rest of your day. No, you don’t have a camera on you watching your every move. What happened is you are being targeted for remarketing ads. When consumers have visited a website for a product or service they are in a stage of the buying process. They are going to spend their money with someone.

What remarketing does is make your business “top of mind”. Remarketing gets them to come back to your site and spend their money with you. Due to the fact these potential customers have already expressed an interest in your business, they are 3 times more likely to spend their money with your business when re-targeted. Call us today at 219-323-3343 for a free no obligation consultation with your local paid search engine marketing company.

facebook twitter

Search Blog

Categories

Article Archive

Search

Categories

  • Attorney Marketing
  • Chicago Events
  • Content Creation
  • Digital Marketing
  • Email Marketing
  • Giveaway
  • Google Reviews
  • Keywords
  • Local Search Engine Optimization (Local SEO)
  • Mobile Marketing
  • Mobile Website Design
  • Online Marketing
  • Pay Per Click (PPC)
  • Responsive Website
  • Scholarship
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Social Media Marketing (SMM)
  • Website Design
  • Website Development

Article Archive

Latest Articles

  • April / 29 / 2022
    Best Ways to Increase Organic Search Traffic 
  • April / 22 / 2022
    5 Ways Digital Marketing Increases Trust with Clients 
  • April / 15 / 2022
    How to Make the Most of Your E-Commerce Efforts

We Can Help
Your Bussiness

We encourage you to take advantage of our no obligation, free consultations in order to determine the right fit for your business’ future goals.

Free Consultation
Previous & Next Post

You May Also Like

Previous Post

April / 29 / 2022

Best Ways to Increase Organic Search Traffic 

There are two main ways to bring traffic to your website: paid advertising tactics and organic search strategies. While paid advertising can...

Contiue Reading

Next Post

February / 24 / 2015

Why Should You Include PPC in Your Marketing Plans?

What’s the point of doing pay-per-click (PPC) advertising if you’re already the top dog in your industry in the organic...

Contiue Reading
Get In Touch

Contact Us

Please fill out all fields marked with * and submit the
following form to request your free consultation.
  • Home
  • About Us
  • Website Design
  • Website Development
  • SEO
  • Social Media
  • Pay Per click
  • Reviews
  • Blog
  • Contact Us
logo
315 South Court Street
Crown Point, IN 46307
219-323-3343
facebooktwittergoogleinstagram
logo

NUVEW is independently owned and operated and not a subsidiary or affiliated wholly or in part by any other entity. The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. Testimonials are not a guarantee, warranty, or prediction of what your experience with us will be. By providing certain contact information herein, you are expressly authorizing the recipient of this message to contact you via the methods of communication provided.

NUVEW | Copyright 2022. All Rights Reserved | Terms | Privacy Policy | Accessibility Notice

Step 1 of 2

50%
Do you want to talk to a marketing specialist?(Required)
Enter the information below to speak to a marketing specialist
This field is for validation purposes and should be left unchanged.
Call Now Button