Pay Per Click (PPC)

Posted on March 7, 2014

What is PPC?

Pay Per Click (PPC) are advertisements that appear typically at the top or to the right of the search results. Ads only appear when a search containing a keyword matches up to an advertiser’s keyword list. Paid search makes sense because those who go online to research issues and seek businesses find their way to many different resources, from articles and forums to online directories, websites and social media. But 92% of them utilized search at the onset and throughout the research process. consultation with your local paid search engine

Why should I do PPC advertising?

Pay Per Click advertising works at a faster pace than traditional forms of ads. Campaigns are launched quickly and start generating results right away. How fast? Consider that 52% of conversions, or potential clients clicking through an ad and requesting a consult or information, occur within the same day of that consumer’s first research session, or the very first time that person goes online to research an issue.

How much does PPC campaigns cost?

The costs of your campaign depends on how much traffic those keywords get and the demand for those keywords for campaigns run by other businesses, among other things. Your local ppc manager can work efficiently with your budget to achieve your campaign goals. For instance, let’s say you don’t need your ad to run 24/7. Maybe you only want your campaign to run at night, when your customer is more likely to be searching. Or let’s say you have varied areas of your business you would like to grow or have different seasonality. Unlike a billboard or an ad in Yellow Pages, your campaign can be adjusted in real-time. That’s pretty powerful.

What is Remarketing?

Remarketing or retargeting is another form of paid search marketing. What remarketing allows a business to do is to reach out to people that have visited your website, but not acted. Your business message will be displayed across the web when they search. For example if you are searching online for vacation packages, but didn’t purchase, now you are seeing ads for vacations throughout the rest of your day. No, you don’t have a camera on you watching your every move. What happened is you are being targeted for remarketing ads. When consumers have visited a website for a product or service they are in a stage of the buying process. They are going to spend their money with someone.

What remarketing does is make your business “top of mind”. Remarketing gets them to come back to your site and spend their money with you. Due to the fact these potential customers have already expressed an interest in your business, they are 3 times more likely to spend their money with your business when re-targeted. Call us today at 219-323-3343 for a free no obligation consultation with your local paid search engine marketing company.