Law school graduates will soon put a different breed of attorney into practice. Established professionals need to worry. Out of sheer necessity, schools both elite and pedestrian have taken in more non-traditional students from a wider variety of backgrounds than ever before.
Attorneys with years of experience and professional accolades underestimate the challenge. These up and comers do not come from a cookie cutter background. They are more likely to have kids, to have worked menial jobs just to get by, to have come from inner city ghettos or mountain hollows. Last year, an adult film actress and dancer passed the most stringent bar exam in the nation, a sign of things to come everywhere.
And when they emerge, establish practices, and start scrapping for clients, they will hard sell their relatability. An attorney’s years of experience and professional accolades, they will claim, do not mean as much as a shared background or life experience.
Is that true? Obviously not. Will this help clients or leave them in a worse position? Many come to a law office fearful and confused. This is the worst time in their life and they desperately need the right ally.
Traditional media marketing can no longer suffice. Attorneys today need the help of NUVEW and its team of marketing professionals who can boost a brand across multiple platforms. NUVEW uses the latest search optimization techniques, utilizing blogging, social media, and other strategies to establish a powerful online brand presence.
Their experts also ensure that when clients look online for a specific lawyer your firm appears as the obvious choice
Law offices do not have to invest extra hours into learning a new trick or reinventing the wheel. Learning these techniques takes months to master. They require continual effort to stay on top of every evolution in the digital landscape.
Attorneys should focus on fighting as hard as they can for clients while letting NUVEW fight for their brand.