Have you taken the time to sit back and really consider your SEO strategies lately? What about your actual goals and purposes? That leads to the next question: are your SEO strategies meeting your goals and purposes? There are a lot of things to consider when it comes to SEO. SEO has so many aspects and sometimes it feels like you can’t possibly cover them all. All the while you watch as your website fights to stay on top of the search engine rankings, or as it works to move there from lower down on the page. So what if you have already achieved that high ranking you desire? Can you sit back and enjoy the fruits of your labors? Even more importantly, does your high ranking match your desired results?
While the overarching purpose of SEO is to achieve and maintain high search engine rankings, what’s the real overarching purpose of your website? In most cases, if your website is for business, then it’s real purpose is to increase business. You want as many visitors to your site as possible and that is why getting to the top of the search engine results is so important. However, in reality that is not the true purpose of SEO. The real purpose is to get more leads and to convert those leads into sales or new customers.
So how do you ensure that you are focused on the real purpose of SEO? The first thing you need to do is establish your goals. Where do you want your business to go? So you need to ask and answer several questions. First off, what is it you are trying to achieve? What is the purpose of your website? Who is your competition and how can you learn from them? How will you measure your own success? Once you have established your goals and answered these questions then you can determine your strategy. Next up you have to evaluate your results and make changes when and where changes are needed.
Real SEO = Conversions
Getting to the top of the search engines is just one part of the SEO equation, but the real reason you should be doing SEO is to get more conversions. Don’t get caught up in the rankings alone. Define your purpose and then use SEO to help you achieve it. If you need help with any aspect of your SEO strategy then please Contact NUVEW at 219-323-3343 or click here.