Make Your Legal Content Count
SEO, SEO, SEO. You’ve heard of it and you probably know you need to be doing it, but the key is doing it right. Every business that wants to establish and maintain a strong online presence needs to implement a solid SEO plan and then continue to refine it again and again in order to stay relevant in the search engine rankings. While best SEO practices typically apply to all businesses, there are some SEO strategies that you need to be using for your law firm in order to ensure that you get the most out of your efforts.
These five important SEO tips will help improve all the content that you want to share with your potential clients. Remember, the purpose of posting new content on your website is to drive more traffic and in turn get more leads. Therefore you need to get your content right and you need to be sure your target audience is seeing it. One way to do this is linking to authoritative resources. That means when you post content try to add relevant links to outside sources that are considered authoritative. This helps reinforce the information you are sharing and it shows that you are connected with other resources that share other viewpoints.
Easy to Use & Focused Keywords
Always make sure that any content you post is easy to use and that the most important information is easy to find. Write, clear and concise paragraphs with strong headings. An important component of this is to focus your content on important keywords, as long as you do it naturally. Don’t force keywords into the content but add relevant keyword search terms whenever possible. To that end, you should also name your file names after the specific keywords you are targeting. Lastly, don’t overlook your meta descriptions. While it’s not necessary to use them for every page, for most of them it is. Always make sure that keyword phrases are included in your meta description and your titles.
NUVEW Helps Improve Your Legal Content & SEO
These are all important SEO tips that will help your legal content stand out and that should help give you a boost in the rankings. Never underestimate the power of a strong SEO campaign done right. Contact NUVEW to make sure your user content is tailored to your audience and that it is helping drive traffic to your website. At NUVEW we work with attorneys every day who practice all types of law. We not only develop content for your site but also we make sure your target audience is seeing it. Give us a call at 219-323-3343 or click here.