Social media is an affordable and viable option for you to use to get the word out about your business. Today it is estimated that three billion people use social media to connect with family, friends, and businesses. You don’t need to communicate with all three billion, but yes, 20 would be a good start.
Before you begin your social media campaign, you will need to create a plan. Like anything else, if you don’t have a plan, you often just flounder. A highly recommended plan that many small business owners use is the SMART plan, which features the following metrics:
Specific. Set specific goals, such as increasing social media presence by 20 percent in six months.
Measurable. Be sure you can measure your results. For example, take a moment to find out how many of your customers learned about you from social media. Write that number down. Then start your campaign and at the end see how many customers learned about you on social media.
Attainable. Make sure your goals are achievable. You will not reach all three billion people on social media so don’t even attempt to try to get all their attention. Get the attention of those who will buy from you.
Relevant. Create a simple and poignant message and your odds of success will significantly increase.
Timely. Use an appropriate message that reflects your service or product, such as 10 percent off the price for new clients who purchase your services after seeing your message on social media.
Now that your social media marketing plan is in the works, it’s time to think about how to implement your plan for success.
Get to Know Your Customer and Your Competition Better
As a business owner, you already have a pretty good sense of the main characteristics most of your customers share and what prompts them to use your products and services. Now that you are going to use social media you will be able to reach out and interact with your customers very effectively and very often. You can even ask them directly how to market your products and services better,
In addition to connecting with your customers in a new way, you can also find out what your competitors are doing on social media. What are they talking about? Do they have new products and services to offer? Are they hosting a giveaway promotion? These are all things you can find out and adapt your offerings too.
The professionals at NUVEW can assist you with your SMART social media plan. Contact us today to get started!
Contact us at NUVEW Today!
We specialize in social media campaigns and have assisted many small business owners to gain lots of exposure on social media platforms. Also, we can help you with your website content and design. Contact us at NUVEW by calling us at 219-323-3343 or sending us a message on our website. We will get in touch with you once we get the message.