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The Importance of SEO for Law Firms

SEO for the legal niche is among the most competitive. Yet law firms face a higher number of hurdles when trying to increase traffic to their websites. Having an SEO strategy is essential: law firms must utilize local SEO to grow as a company. An individualized approach that considers each firm’s own challenges in generating new leads can help you achieve the results you need. Below, NUVEW Web Solutions explores the importance of SEO strategy for law firms and how we can help your website receive the traffic it deserves. 

Why SEO Is One of the Most Important Strategies for Law Firms

Businesses that draw from specific geographical locations for clients must choose target areas as part of an SEO strategy. Law firms typically assist clients who live in their city or state, so local SEO is paramount to staying ahead of the competition. Local SEO allows you to target people living in specific locations, which involves less competition than if your targets are on the national level. You’ll have higher chances of ranking for local terms such as “Chicago divorce attorney” instead of simply “divorce attorney” on its own. 

By focusing on local keyword searches, you can target clients that are located close to you and seeking your services, making SEO one of the top strategies for law firms. 

How SEO Works

Prospective clients typically use a search engine to find legal services in their location. These queries, or keywords, are used to discover specific kinds of law firms and answers to their questions. Reaching these users involves optimizing your website to appear in the results of your target audience’s searches. When your website is placed higher in the search results, there’s a higher chance that users will click on your website to view your services. 

How SEO Can Benefit Law Firms

SEO has so many benefits for law firms. In addition to boosting your website’s rankings in Google search results, SEO brings in more quality traffic to your website. As a result, you have more viewers who are likely to become leads. Other advantages include: 

  • Outrank competition and enhancing your website’s click-through 
  • Increasing number of phone calls by ranking in Google’s local pack, or the first three results listed in Google My Business
  • Drawing in new traffic using localized, quality content
  • Generating more positive reviews from clients to enhance your reputation
  • Establishing your law firm as an authoritative source of legal assistance in your niche

In order to generate more leads, SEO is among the best ways to achieve exactly that. Higher traffic means more conversions, which allows your firm to grow. 

Contact Our Marketing Specialists to Enhance Your Digital Presence

Local SEO is a worthwhile investment for law firms, since higher placement in Google’s search results means increased traffic to your website. SEO allows you to remain ahead of your competition and draw in your ideal type of client, and as a result, you’ll have more leads that generate new business. It all starts by working with a digital marketing company that can handle everything to do with SEO for you. Call our team at NUVEW Web Solutions to discuss your law firm’s digital marketing goals.



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