These Social Media Marketing Mistakes Can Really Hurt

Posted on December 1, 2015

Mistakes Can Be Costly

By now you know the importance of social media when it comes to marketing your business. Even if you would rather stick to the tried and true methods of advertising, the fact is, people read fewer and fewer newspapers and other publications and they listen to the radio less and less. Instead, more and more people are turning to their mobile devices for all their information, including much of their social behaviors. Being social no longer means getting together in one location. Thanks to the Internet and the many social media platforms that exist, people are “social” in so many different ways.

Social Media Marketing Counts

Social media has not only changed the way we interact, but it has also changed the way many businesses and companies interact with their customers and potential customers. In fact, social media marketing has become an extremely important part of almost all businesses as they work to find new customers and keep them coming back for more. There’s no question that social media marketing can’t be ignored, but how do you avoid the fatal mistakes that can kill your social media marketing efforts? The first step is to know what those mistakes are.

The Killer Mistakes

Of course there are many different mistakes people make when it comes to their social media marketing, however there are some that are a lot worse than others. One such mistake is posting offensive material. If you offend your audience then you won’t have an audience for long and you definitely won’t be getting a new one. The lesson here is to be careful and check everything twice before posting it. Another mistake companies make is to misunderstand a trend. You must be sure to use the right trends at the right time and in the right way or you risk harming your reputation.

Be Patient

Another fatal mistake is to use shortcuts to get quick results. Social media marketing is usually a slow process that has to be built up little by little. If you try to get quick results by taking the road less traveled it could cost you in the long run, so be patient with your social media efforts. Another big mistake that hurts businesses is not paying attention to feedback. You should listen to all of your customers’ feedback, both good and bad, and respond appropriately. Don’t ignore your followers or users or they will in turn ignore you.

Just Do It

These are all common social media mistakes that can really hurt companies. Social media marketing is important so even if you find it difficult, you need to make sure that you don’t go silent. Keep posting and then learn how to get better. If you’re not sure how to run a social media marketing campaign then contact NUVEW for help. We understand social media and how to use it to market your company. So give us a call at 219-227-8558 or click here.