Happy New Social Media Year
Another New Year has started and most likely you have set some goals for this coming year, or at least made some resolutions. If you’re a business or website owner with a startup company, then perhaps those resolutions or goals include a desire to start, or improve, your social media marketing efforts. No matter what you want to use your social media marketing campaign to accomplish, there are a lot of things to consider. At times it can seem quite overwhelming. However, if you want to give your startup a nice boost from social media then keep these important tips in mind.
Know Your Platform
There are a lot of options for social media marketing, including Facebook, Twitter, Google+, Instagram and many others. All of these could have relevance to your business but all of these platforms are a little different. How you use them should be different as well. You need to understand how each of them works and you need to gear your posts on each platform to that given different. Putting a Facebook friendly post on LinkedIn probably won’t work so well, or vise versa. So make sure you understand how each different platform works and then proceed accordingly.
With so many different social media platforms available, some people make the mistake of just focusing on one or two of them. This can be costly because you can miss out on a larger audience by ignoring other important platforms. On the flip side, some businesses try to have a hand in too many platforms. This can be problematic because instead of getting two or three of these platforms right, they get all 5 or 6 wrong. It’s important to choose the right platforms for your business and for the appropriate audience you are trying to reach.
Cost always Matters
As with any aspect of business, you have to weigh the costs od social media marketing and make sure you have a budget in place. Then, you have to stick to the budget. While signing up for these accounts is free of charge, it does cost money to manage and maintain them. Make sure you know where to best spend your resources and how to spend to them. These are just a few of the important tips to keep in mind if you want to use social media marketing for your startup company. Remember that social media marketing, just like your business, will experience change, so you always have to be ready to reevaluate your strategy and make changes when necessary. NUVEW can help you do that effectively. Please give us a call at 219-323-3343 or contact us online for help with your social media marketing.