Keeping a website fresh and up-to-date is a key part of a strong online marketing strategy, and a strong online marketing strategy is absolutely necessary for small- and medium-sized businesses in Indiana. But updating your website might seem beyond your scope of expertise. Fortunately, however, there are some small, easy, do-it-yourself fixes that you can implement immediately! For bigger fixes, don’t hesitate to connect with our digital marketing experts at NUVEW.
Update Your Blog
One of the easiest things that you can do that can have a big impact on your website is to update your blog. This might mean going in and updating old blogs that are dated or no-longer relevant; updating evergreen content to make sure that it’s still relevant to what’s happening today; or crafting new content to post to your blog. Hint: updating your blog with new content on a regular basis is one the easiest ways to optimize your site for search engines!
Check for Broken Links
Another easy thing that you can do is to go through your website and update all broken links. This is an easy-to-do task, but it could be time-consuming if you have a lot of content. The best way to do this is to view your website as a user and to just click on the links on each page. Make notes of the ones that don’t work, and go through and update those as a stage-two step.
Implement Calls to Action
Finally, the third that you can do on your own is to add or update calls to action. Calls to action are one of the most important parts of your website, as they tell the user what you want them to do. Calls to action can range in size and scope, from something as small as “click here,” to “buy now!” to “share on your Facebook,” and more. Giving your users clear direction will help to steer their choices and drive decisions that work for your business.
Call NUVEW Today for Help Updating Your Website
While there are some easy fixes that you can make on your own, big updates to your website will probably require the help of a professional. At NUVEW, we offer a wide array of digital marketing services, including website design and development, SEO and local SEO, social media marketing, blog and content writing, pay-per-click advertising, and more. If your website needs a fresh face or fresh content, we have you covered! To learn more about our digital marketing pros, please reach out to us by phone or send us a message telling us more about your company and your marketing needs.