Does Your Web Design Work?
Have you taken a close look at your website lately? What do you see? Is your design working? Does it jump out at you, or is it just kind of there? Does it make you want to come back or leave you wishing your site looked like some other site you recently visited? The fact is your design is vital to your website’s success. Even though functionality is important, if people don’t find your site attractive or interesting looking, they are less likely to stick around.
Keep it Simple
So how do you know which features are most important for your web design? The number one factor is simplicity. People tend to bounce quickly from websites that are cluttered or clumsy. On the other hand, sites that are minimal and clean are the most pleasing. Therefore, you need to design your site with simplicity in mind and avoid too much clutter. You still need to give visitors the information they’re looking for, but you want to keep it as clean as possible. Here’s what you need to focus on to accomplish that:
What, Why & Where – make sure your design includes the three W’s. Clearly tell visitors what you are selling, why they should care and where they need to go to engage. Having these three things is the most important factor in conversions.
Make it Visual – content is important, but too many words will make a website look too cluttered, which turn users off. Photos are always a good idea, but make sure they are quality images and big enough to really appreciate.
No Carousels – carousels or sliders are not a good idea for a business website, because they don’t leave users enough time to focus on the message and often users leave the page before seeing all the slides.
Listen to the Designer – many websites don’t look good but it’s not the designers’ fault. Too often, the person in charge calls the shots and doesn’t heed the advice of the designer, which ultimately can lead to a poor design. So listen to design experts. They know what they’re doing.
Think Scientifically – the fact is there are no one-size-fits-all rules to web design. Some things work great for some sites and not at all for others. The key is using the right scientific measures to determine how your users will react to your design elements and changes.
Web Design Is Vital
There are countless different web design possibilities to choose from, but of course, some are better than others. Like it or not, your web design does matter. So if you want help creating a website that meets the above criteria then please contact NUVEW today for help. We’ll find the right design for your needs and help your website attract more visitors. Don’t leave your web design to chance. Contact us today for experienced website designers that will find the right solution for you. Click here or call us at 219-323-3343.
