Using video successfully can be a great way to improve user experience and engagement, search engine optimization, and leads and conversions. However, how to correctly use video for success may not always be obvious. At NUVEW, our digital marketing professionals are here to help. Here’s what you should know about using video on your homepage, and some tips to get you started. To learn more, reach out to our professionals at NUVEW directly today.
Identify Your Target Audience
The first thing that you should do when thinking about incorporating video on your home page or as part of your digital marketing strategy is to identify your target audience. When you’re taking the time (and money) to create a video, you want to be sure that it will resonate with your intended user, so understanding your audience’s demographics, wants, and needs is critical. Knowing your audience can not only help to inform what you want to say in your video, but how you want to say it. Video style options are endless; you want to choose something that works.
Provide Value, and Fast
Another thing to think about when creating a video for your homepage is how to provide value to your customer without getting lost in the weeds of the video or letting the video drag on for too long. Most users will not continue watching a video that lasts for more than a minute or two—how can you engage your customer immediately and let them know why your product and service is critical within the first 30 seconds?
When you have a video on your homepage, you have a couple of options for how users view it: They can either activity click to play the video, or you can set the video to autoplay, which means that as soon as a user visits your site, the video will be playing in the background. You could choose an in-between version of these—you can have a “teaser” playing automatically, but ask the user to click to play the whole video.
Reign it In
One mistake that many companies make when using video on their websites’ homepages is to set really broad goals, positioning themselves up for failure. Your video incorporation should be associated with one goal, such as an increase in clicks to another part of your website, or a high engagement rate. Don’t go too broad with your goals or assume that video will solve all of your problems.
Don’t Let Video Tell the Whole Story
When creating a video, it can be really, really difficult for businesses to not want to include everything about their product or service in the video. While it may take self-control, do not let the video tell the whole story! You want to keep your video length to two minutes or less, which means highlighting the key parts and providing teasers about the rest.
Get Help from a Professional
Creating a successful video is difficult. To get help with using video on your homepage, please reach out to NUVEW directly. You can contact us by phone or online at your convenience. Our video digital marketing professionals look forward to working with you!