Building your social media presence is an important part of promoting your brand and marketing your company. Increased social media engagement can lead to more followers and a larger audience. At NUVEW, we can help your brand boost its social media engagement. Here are some tips to get you started—
Expand Beyond Your Brand
While talking about your brand is always a good idea, it can also be important to expand beyond your brand. The content you share should talk about other companies or happenings in your industry and should always be relevant to your target audience. In other words, talk about your topic generally, not just your brand specifically.
Engage Customers with Direct Responses
In addition to building your content around your topic and industry, you should also engage your customers by sharing their content when appropriate and providing direct responses to questions and comments. Creating a conversation is a great way to engage users and attract attention to your posts.
You probably already know this, but using visuals is a key part of strong social media engagement. Visuals are a powerful tool that can trigger emotion, share information, and stimulate interaction. And remember: you don’t just have to use photos! Videos are another great visual tool that’s perfect for engagement.
Try Polls and Other Forms of Engagement
If you’re struggling to engage users in your content, you can always ask them for their participation directly by using polls and surveys. Not only are polls and surveys a great way to engage your audience, but you can also acquire marketing-relevant information that can help you to make better brand decisions based on your audience’s preferences and needs.
Give, Give, and Give Some More
Another option for engaging people that can be very effective is using giveaways and contests. Options include an actual freebie, a discount code, a prize for entering some sort of contest, etc. The options are pretty endless, but whatever you choose, the good news is that people love free stuff.
Know Your Analytics
Finally, another very important part of increasing engagement and improving your social media strategy is to have a firm grasp of the data. Do you know how your social media sites are currently performing? If you’re not using analytics to track your engagement, then you’re missing out on opportunities for improvement.
Call NUVEW for Social Media Marketing Support Today
At NUVEW, we specialize in social media marketing and can provide your company with the support it needs along the way. To learn more about our social media marketing strategy and how we can help your business, call our team directly today.