Truth and Lies About Social Media Marketing?

Posted on July 6, 2016

Social Media Marketing Myths

As with most things in life there are a lot of different opinions about social media marketing. You can ask a simple question about the subject to a room full of experts and you’d probably get as many different opinions as there are experts in the room. It’s true there are certain facts and truths about social media marketing that no one can deny. However, there are also certain myths about the subject that many people believe but that simply aren’t true. So while it’s certain that social media is a now a regular part of our every day lives, and it continues to get more and more pervasive in the business world, there are some myths that need to be corrected about social media marketing.

Don’t Overkill the Hashtag

One such myth is that you can never have too many hashtags. Hasgtag this, and hashtag that; does everything need its own hashtag? It seems like whether it needs it or not, just about every subject or item is getting it’s own little # sign. Of course, hashtags are an important element of social media marketing and you need to us them. However, ice cream is delicious, but you shouldn’t eat a gallon by yourself every day. The safe bet is to practice moderation. A couple here and there used in just the right proportion is great. On the other hand, overload a tweet with them and you might end up looking desperate or silly.

How Many Social Media Accounts Do You Have?

Another myth about social media marketing that needs to be corrected is that it’s a good idea to have a presence on every social media platform available. While you don’t want to miss out on any valuable opportunities, not every platform is right for every business. Make sure you do some research then choose the social media platforms that best fit your business and your goals.

You’re Too Old for Social Media

While it’s true that the younger generation leads the way in social media activity that doesn’t mean older folks can’t be involved or targeted. In fact, according to recent statistics, 40 percent of active Facebook users are 35 or older. Make sure you know which platforms are geared towards your target audience and then go after them with the right social media marketing tactics.

You Can’t Measure Your Results

One last myth regarding social media marketing is that you can’t really measure its results. However, that is simply not true. While it might be difficult to get those results there are several tools that exists to help you determine how well your social media marketing is really working. At NUVEW we believe in getting results. We’ll help you implement the right social media marketing plan and then show you the results. Please contact us today for help with your social media marketing efforts at 219-323-3343, or click here.