Tools of the Trade for Your Social Media Marketing

Posted on May 31, 2016

The Right Tools

Have you come to the realization that social media is now an integral part of our lives and that social media affects almost every aspect of society and life in general? That also means that social media plays a huge role in the business world, especially in the online business world. Almost every business now uses at least one form of social media to push its products, share its message or gain new customers. For some, social media is a breeze, but for other business owners keeping up with the many different social media platforms and strategies can be overwhelming.

Facebook and Twitter

So what are some key factors to keep in mind when developing an effective social media marketing campaign? There are several social media platforms that are household names and many other lesser-known platforms. The biggest one is Facebook, which almost every business now uses. However, in order to stand out on Facebook you have to do it right. It’s important to avoid long, drawn out posts. Asking questions instead of making statements usually gets more user interaction as well. Twitter is another great tool for social media marketing. You can build a strong following, keep them up to date, and allow them to interact with you via short and simple tweets.

Images and Content

It’s always important to remember that no matter which social media outlets you use for your online marketing that the content and images you use are extremely important and will play key role in the amount of success you have. Your images need to be high quality and relevant to your followers and the content behind them also needs to keep their attention. Effective images will grab their eye but effective content will keep them engaged longer.

Community and Campaigns

Another important thing to keep in mind is that with social media you aren’t just trying to increase followers, you are actually trying to create a community. The idea is to be social, which means you try to interact with your followers and get them to interact with you and with each other. This builds unity and loyalty to you and your brand. Campaigns and contests are a great way to build your community and make it stronger.

Get Social

If your social media skills are lacking or you just can’t figure out the whole social media marketing thing, don’t worry. NUVEW is here to help. Just give us a call at 219-323-3343 or click here. We’ll get your social media marketing efforts in line with your goals and needs.