Is Your Law Firm’s Social Media Strategy Hitting the Mark?

Posted on May 17, 2016

No Time for Social Media?

Social media is now just another part of life. In fact, it’s a part of almost everything we do. Our society is inundated with social media platforms and more and more businesses of all types are relying on social media to get started, to grow or maintain the presence they already have. Social media is important to all companies, but that doesn’t mean every type of business should do social media the same. Running a successful and effective social media campaign can be tricky for law firms, because they deal with different kinds of marketing restrictions than other types of businesses. Plus, many attorneys, especially in smaller law firms, simply don’t have the time it takes to do social media.

Define Your Audience

That is why it’s so important for attorneys to develop a strategy that is both simple to use and implement and easy to track. So how should attorneys do this? There are some basic steps to follow to create and implement a social media strategy for your law firm. First, you should focus your strategy to the platforms and networks your clients and potential clients use. You can do this by defining the demographics of those you want to reach. Once you’ve defined and identified your target audience you need to identify what they are struggling with and the most common questions they have.

Quality Content

Next up, you should focus your social media content on the information that your target audience is seeking. Your content should be meaningful to your target audience. Then you need to create content that your audience will want to share with others, including answering common questions about your firm, your business and your successes. You should also answer concerns or clarify any misconceptions about your legal field and the types of law you practice. You can continually update your content with blog posts and status posts that are informative and relevant to your audience. You can also share special promotions or success stories and engage current clients to share their positive experiences.

NUVEW Knows Social Media

Running a law firm is not easy and you only have so much time to do everything you need to get done. That means if you are like most attorneys then you probably don’t have any spare time for social media. That’s where NUVEW can help you. We will create and develop a simple and sensible social media marketing plan tailored to your law firm and your target audience’s needs. Please contact us today for more details at 219-323-3343 or click here.