Is Your Social Media Mindset Hurting Your Business?

Posted on April 12, 2016

Do What Works for You

Social media is now just another part of life. As such it has also become just another part of the business world, and every type of business from lawyers to plumbers use social media as part of their marketing efforts. Social media has a way of reaching customers, and potential customers, like no other medium. Businesses can connect with their customers in unique ways, which can of course help their brands, and their companies grow. However, not all social media platforms are the same and some work better than others for businesses. Likewise some platforms work better for certain types of business, while other platforms work better for other types of businesses. There are also many different social media strategies and there is no one-size-fits all. So what is your social media mindset and is it working?

Avoid These Mindsets

While it is important to keep up with the trends, it’s also important to avoid having certain mindsets that could damage your social media marketing efforts.

  • Trying to Be Like Everyone Else – one problem that some companies have is trying to copy anything else they see another company doing that appears to be working. Businesses fall into the trap that if something works for one company it will work for them. However, no two companies are exactly the same. Your followers are probably different too, which means you need to do what works for you and not try to copy what everyone else is doing.
  • Too Much Exposure – another potentially damaging mindset is that you must be on as many social media sites as you possibly can. This is simply not true. It would be much better to get one social media platform right than to try to spread yourself too thin and get four or five different platforms wrong. Start with one platform, and then when you have it perfected, and if time allows, branch out to other platforms.
  • Ignoring Social Media – one other common mindset mistake that businesses make with social media is thinking they can ignore it altogether. With so many potential followers and customers using social media, avoiding it altogether is a mindset you can’t afford to have.

Do Social Media Right

These are some of the mindsets that can hurt your social media marketing efforts. Don’t get caught up in any of these traps. Instead, contact NUVEW for help with your social media marketing efforts. Let us worry about it for you. We’ll make sure that your social media content hits the mark with your followers and customers. Please contact us by clicking here or by calling 219-227-8558.