Using Social Media to Promote Your “Do-Good” Reputation

Posted on March 1, 2016

Do Good, Then Share it on Social Media

Are you using social media to promote your business? Most likely you are. If not, then you should be, and if you already are, then you should evaluate your current efforts to be sure they are meeting your needs. Businesses can use social media for all kinds of things and in many different ways. However, one of the latest trends in social media marketing is using it for good. In other words, many companies have discovered that they can promote their good deeds, like charitable and philanthropic work through their social media channels.

Give Your Followers a Sense of Pride

Most businesses that use social media to market are already aware that they can run contests, do giveaways, announce new products or information and share photos directly with their customers. However, many businesses are starting to discover that social media is also an excellent way to show their giving side, as well. While these efforts might not bring in as much revenue as typical marketing efforts, they do serve a valuable purpose. When a company does something good for a noble cause and shares it with its customers or followers those customers can feel good about the company they are associating with. That helps build your brand image.

Get Involved and Tell People About it

Many companies are already involved in good causes but they aren’t using those good causes to help improve their image. It doesn’t really matter what the cause is, or what you call it, by letting your followers know that you are involved in making the world and your community a better place, many of them will respond positively to those messages. In fact, for some customers those efforts will often have a greater effect than your typical marketing efforts via social media.

Get Social With NUVEW’s Help

Using social media to market your business is nothing new, but remember not everyone who uses social media is looking to buy something. Some people just like to follow what companies are doing, which means by sharing your good deeds with anyone who will listen can be a great way to build your reputation. This will likely also help build your brand and your business. So keep using social media to market your products and services, but you might also want to take some time to promote the good things your company is doing in your community and beyond. Please contact us today at NUVEW for more help with your social media marketing efforts. We’ll help you promote both your business and your good works. Just call us at 219-323-3343 or click here to connect with us online.