Voice-based searches have increased over the years thanks to their convenience and accessibility. Many businesses can capitalize on these searches to increase their visibility in search results. When targeted alongside your regular SEO efforts, focusing on voice search optimization can support your goals, although there are a few factors to consider. Talk to our experts at NUVEW Web Solutions to determine what SEO keywords would be best for your organization’s goals.
Is Voice Search Popular?
Over the years, more and more people have relied on voice assistants and smartphones to find the products and services that they need. These devices support voice-based searches as a convenient alternative to typing into a search bar. Around 80% of people who own smart speakers believe it is easier to use that device to find new content, and over half use their voice assistant at least once every day. With such a big audience to appeal to, businesses should incorporate these kinds of searches into their SEO efforts.
Voice Search Supports Accessibility
Websites are subject to guidelines established by the Americans with Disabilities Act (ADA). If you don’t comply, you can potentially face significant fines and other penalties. More importantly, optimizing your website for accessibility allows you to better serve those with additional needs, and voice search terms are another method in doing so. Individuals with certain physical limitations may rely on voice-based searches to find what they need online, and this functionality works best when your website properly uses alt tags and descriptions to convey context.
Develop Voice Search Terms Based On Audience and Channel
As you create an SEO strategy that targets voice search terms, know the advantages and the limitations of whatever platform your strategy is designed for. Screen-first devices include smartphones and tablets, and these involve screen utilization to convey information. Your target audience will rely more on visually scanning the information. For voice-first technology, such as smart speakers and voice assistants, users can quickly provide commands. Search terms should sound more like natural language rather than the short keywords used for text-based searches.
Increase Your Domain Authority
In voice-based searches, the first result of a given search is what pops up after a question is asked. In other words, you must fully optimize all aspects of your website in order for it to appear at the top of search results. You’ll need to focus on your regular SEO efforts for this to happen. Optimize backlinks, choose the right keywords, aim for local pack rankings and the countless other steps that increase your rankings. In turn, your website will be more likely to appear in voice-based searches.
Contact NUVEW Web Solutions to Optimize Your SEO Strategy
As voice searches become increasingly popular due to voice assistants and smartphones, businesses should consider special keywords to target these searches. Securing your place at the top of voice search results ensures that your brand is visible to a wide audience. Contact NUVEW Web Solutions to discuss your goals.