Five Digital Marketing Questions Every Small Business Should Ask

Most small business owners are hoping to increase their business leads, yet they may not how to best utilize digital marketing to reach that goal. The idea of trying to boost website traffic, maintaining a consistent stream of leads, and building a strong online brand is overwhelming. Chances are, you don’t have the resources to achieve it all on your own, so turn to NUVEW Web Solutions. We can evaluate your business’s goals and build a digital marketing strategy to achieve them. Here are five essential questions every small business should ask before starting its strategy. 

Is Your Branding Clear?

Small businesses have plenty of local competition. In order to distinguish yourself, your brand needs to be clearly defined. A brand serves as your business’s identity, and it influences your clients’ experience. What are you hoping to convey when people engage with your brand? Use clear messages and define your values, so your audience knows what to expect if they decide to use your business. As a result, clients will be satisfied right from the start. 

Is Your Website Turning Visitors Into Customers?

Your website’s job is to create new customers. A successful website is up-to-date, has SEO-optimized content, has an interesting design, and makes visitors want to contact you. If your conversions have dropped or remained stagnant, there could be several problems with your website. A clear customer journey from start to finish increases the odds that any given visitor will follow the call to action and get in touch with you. 

Are You Growing Your Organic Search Results?

Organic search results are those that appear when a keyword is typed into Google, rather than a high ranking obtained through pay-per-click advertising. Every business has a unique audience they wish to reach, and so you want to appear in the searches those individuals are making. There may be technical barriers that prevent Google from finding your website due to penalties. As algorithms continue to update, you’ll need to continuously optimize your website so you can continue to climb in the rankings. 

Are You Using Marketing Funnels to Generate Leads?

Marketing funnels are integral to any strategy. They allow you to think ahead so you can reach a wider audience. You’ll captivate new customers, increase interest, widen your influence and boost revenue. An email list campaign, Facebook paid ads, and other strategies can help you draw new customers into your circle. 

Is Your Influence Growing Due to Your Communication and Content?

No matter your goals, a solid content strategy is a must. Content is key in communicating with potential customers and increasing brand awareness. Informative blogs, articles, web pages, and social media posts establish authority and connect with others. Creating the right content will increase loyalty among your customers and ensure you address both your current and new clients’ needs. 

Get In Touch With a Digital Marketing Expert Today

Building the right digital marketing strategy means fully understanding what your goals are. Talk to our website strategists at NUVEW Web Solutions to learn how our services can help your business grow.