Can Website Design Lead to Emotional Response?

Posted on September 12, 2017

Design With Emotion

When was the last time you were wowed by a website? You know that kind of response that makes you smile and actually say something like: “Wow, that is awesome!” The Internet is full of dull, boring run-of-the-mill websites so it’s always nice when you come across something that really catches your eye and elicits positive feelings and emotions. There are all kinds of factors on a web page that can elicit a positive emotional response, but one of the biggest factors is something that’s actually quite simple.

What’s in a Color?

What’s the first thing that users notice when they land on your website? In most cases, it’s the color scheme of your web design. Different colors bring out different emotions. Therefore, the colors you choose will play a big role in the emotions you get from your users. So which colors should you be going for in order to get the emotional response you’re looking for?

  • Red is for passion – if you’re looking for anything that has to do with passion, whether it’s love, strength, danger or even blood and violence, red is the color of choice. Red is perfect for capturing users’ attention immediately and it is one of the most popular colors in the world, which makes it a smart choice for eliciting positive emotions.
  • Blue is peaceful – if you want to give off a calm, peaceful feeling to your users, then blue is likely your best choice. Blue is the favorite color of many people and it often gives off a feeling of peace and serenity. It’s also a good choice if you want to draw out emotions of loyalty and intelligence.
  • Yellow is mellow – did you know that yellow is the most visible color to human eye? Well, now you do. The color yellow also signifies optimism, clarity, happiness, sunshine and warmth, to name just a few. Plus, because it’s so visible to the human eye it’s perfect to use in locations that you really want to draw attention to.

Other Color Factors

Of course, there are many other messages that different colors can send. Each website is different so the right colors for your site will depend on the emotions you want your users to feel when they visit. Gender and culture also play a factor in colors and emotions, which is another important thing to keep in mind when designing your website.

Get it Right With NUVEW

Every website owner wants to get the most out of his or her product, which is why it’s so important to get your web design right. Please contact NUVEW if you would like to improve your web design in order to elicit the emotional responses you are looking for. Just click here or call us at 219-323-3343 to learn more.