Social Media Marketing

What is Social Media Marketing (SMM)?

Social Media Marketing (SMM) is like electronic word of mouth marketing. I’m sure you would agree that referrals typically are the best type of new business you can get. Well, what if you could increase the number of referrals your business receives? You can! Social Media Marketing does just that. You can reach your potential customers through media they are using every day. In fact according to PewResearch, 73% of adults now use a social networking site of some kind. Social marketing allows you to connect with new customers, increase your brand awareness, and stay relevant to your current customers. When social media marketing is used in conjunction with search engine optimization, it can increase the click through rate by 94%. We’re your local marketing company.

How can social media marketing help my business?

Did you know the fastest growing demographic on Twitter is 55-64 age bracket? The 45-54 age bracket is the fastest growing on both Facebook and Google+. Social media is not just for teenagers. If you are trying to reach a younger demographic YouTube reaches more US adults aged 18-34 than any cable network your potential customers are viewing daily. That means you need to be where your customers are online. Not only will it help with your business’ brand awareness, social media marketing helps makes your customers more loyal to you. Your business has the opportunity to interact with your potential customers through their preferred social network; thus, creating a more “personalized” experience with your business. The more your potential customers feel as if you are a part of their daily lives, the more likely they will contact you over your competition when the need arises. Not to mention it helps with your search engine optimization efforts as well. Businesses that blog have 434% more pages indexed by Google. More pages indexed means your business gets more leads.   Call us today at 219-323-3343 for a free no obligation consultation from your local social media marketing firm.