How to Develop a Social Media Marketing Plan

Posted on April 15, 2014

The first thing a social media marketer needs is to assess the most lucrative customer or service. From there, we will develop a social media plan that will put your business in front of the most rewarding customers. We can target your customers by age, income, education, geographic area. The target can be as wide or as narrow as you like. Consider that the average adult spends 29% of their day asleep and 23% of their day on social networks. Social media can be a powerful form of business generation. It is exciting to know a business can reach the most profitable customers through a click of a mouse or tap on their phone. Any social media plan has to account for mobile users. There are 189 million Facebook users who only access Facebook on mobile devices. We always take into account how content displays on a mobile device.

How much does social media marketing cost?

A social network can be anything from Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube, and Blogs. The list can go on and on. Keep in mind that all social networks are a good fit for your business. Some social media can be more effective for one industry over another. Looking at the latest Twitter statistics and Facebook statistics, these channels might be a better place for your contest or survey, while blog posts or slide decks might be better suited for your LinkedIn audience. That is why our social media marketing consultants will get to know your business and develop a social media strategy that is just right for you. We offer social media management services that are affordable no matter what your budget. Call us today at 219-227-8558 for a free no obligation digital target marketing consultation.