Where To Invest in Digital Marketing if Your Budget Is Limited?

Is your business receiving the traffic and conversions it needs to thrive? If you aren’t, it’s time to build an effective digital marketing strategy. You don’t have to break your budget to run a successful digital marketing campaign. In order to optimize the investment, however, you need to choose the right campaigns for the highest returns. NUVEW Web Solutions is available to help you choose the right plan for your budget. Call us today for a consultation. 

What Are Digital Marketing Strategies That Suit a Limited Budget?

There are five main digital marketing strategies that are very cost-effective: 

• Search Engine Optimization (SEO) content creation
• Local SEO
• Social media marketing
• Email marketing
• Link building

Each of these options is effective as a low-cost strategy, which is why it’s recommended that small businesses utilize these strategies. 

SEO Content Creation

Blogging is one of the most popular choices for businesses looking to develop their online presence, and for several reasons. Blog content allows your website to increase in search rankings by generating relevant content that your audience is searching for. Adding blogs means increasing the number of indexed pages and links on your site, which then leads to more visitors. 

Local SEO

Local SEO focuses on increasing your rankings for search terms in areas near your business. Think back to the last time you searched for a product, service or a brand. Did you see how Google usually shows businesses in your location first? Local SEO is a very effective tactic for targeting customers near you. 

Examples of businesses that would benefit from local SEO include: 

• Restaurants and bars
• Veterinarians
• Law firms
• Medical professionals
• Plumbing, HVAC and other contractors
• Real estate agents

When optimizing for local SEO, don’t forget about your Google Business profile, which will show your business on Google Maps so clients can easily find you.  

Social Media Marketing

Social media marketing is another popular strategy that businesses use to connect with existing and new clients. Businesses typically choose Facebook, Twitter and Instagram as their platforms, although there are plenty of other choices that can boost your visibility. Social media marketing can produce a significant ROI when done alongside a marketing company, making it an important consideration. 

Email Marketing

Email marketing delivers the highest ROI out of all digital marketing services. On average, that is a 38 to 1 ratio. Considering how email marketing is low-cost, it’s a worthwhile investment that can lead to big returns down the road. 

Link Building

Developing backlinks is important because it indicates to Google that your website should be ranked higher because other websites link to yours. The important thing to understand is that you want to choose reputable websites to link to yours. 

Is There a Recommended Budget?

Even if your digital marketing budget is limited, you still have cost-effective options. For instance, if you’d like to increase the number of visitors to your website, start with content creation or local SEO. Social media may also suit your goals. Each option takes you one step closer to achieving your goals. 

Talk to our marketing experts at NUVEW Web Solutions to explore innovative strategies to take your business to new heights. Call today to set up an appointment.