Search engine optimization or SEO as it is more commonly known has so many aspects, including dozens of dos and don’ts. SEO consists of a lot of different strategies, which are all designed to meet the same goal: get more traffic to your website for the purpose of getting you more sales leads and returning customers. No matter whom you talk to in the SEO industry you are sure to get different ideas and opinions about how to successfully implement and operate an effective SEO campaign. However, while there are many different strategies, ideas and opinions, there are also certain SEO principles that are important to every successful campaign.
One of the number one aspects of SEO is the use of keywords. Keywords are the words or phrases that people use to search for things online. If you want to be found then you need to use the right keywords, the right amount of times and in the right locations. Every page on your site should be created with the right keywords that are the most important to your business. Image tags are another very important aspect of SEO. These are used to mark your images so Google knows how to identify them. Images are very important to web traffic but without tags they can’t help your SEO.
Another key principle of SEO is a meta description. Whenever you search for something on the Web your results page will include a list of links. Under each link is a brief sentence that describes what the linking page is about. That is the meta description. It is the first thing a searcher will see so it’s imperative that it be relevant to what they are looking for. It needs to be truthful and it should grab their attention so they want to visit your site. Lastly, backlinks are another important aspect of SEO. These are links from external websites to your website. The more of these legitimate links you have the better you’ll do in the rankings. However, you have to be sure they are from positive sources or they could actually hurt you.
At NUVEW, we have many years of experience developing, implementing and managing effective and successful SEO campaigns that get real results. We not only help our clients increase their rankings and get more traffic to their websites, but also we help them develop loyal customers who continue to come back. That it is what every company needs to be successful. We will build a specific SEO strategy for your needs and ensure that your SEO goals are met. We offer creative plans, track the results and keep you abreast of those results. When you work with NUVEW you will be able to see how your SEO campaign is working for you. Please contact us today in the greater Chicago or Midwest area if you are ready to give your SEO a boost. Call us at 219-323-3343, or click here.