10 Tactics for Improving Conversion Rates on Your Website

The goal of a website is to convert visitors into loyal clients. Viewers are overwhelmed by the sheer amount of options available online, and so they often rely on subconscious thought processes to decide. By understanding what these thought processes are influenced by, marketers can better equip their digital storefront with the features needed to bring a visitor down the funnel. If you aren’t sure where to start, NUVEW Web Solutions offers insight. Consider these ten tactics to improve your website’s conversion rates. 

Tactic #1: Loss Aversion

Generally, no one wants to suffer a loss. Many people avoid taking risks. As a result, even those that may benefit them in the long run. Ease your target audience’s fear of loss by using positioning statements, free trials and money-back guarantees. 

Tactic #2: Scarcity

When something is low in stock, clients will act fast to secure what they need. Limit how much time they have to register, countdown how long a sale is lasting or show the number of items left in stock in your digital storefront. 

Tactic #3: Social Proof

Clients look at a company’s reviews and results before making a decision for themselves. If they see the quality in what you achieved in others, they’ll be more likely to choose your company. Appeal to your audience’s visual senses by using vibrant photos and statistics showcasing the ways your product or service could benefit their life. 

Tactic #4: Reciprocity

In reciprocity, people respond to good actions with ones of their own. We feel obligated to give something in return, even if what we received was free. To use reciprocity, offer a free trial size or let clients try out your product before they buy. They’ll appreciate your consideration and will be more likely to pay for the full experience. 

Tactic #5: Authority

Showing your authority to prospective clients builds trust. Include badges and testimonials on your website to show, not tell, that your company is capable. 

Tactic #6: Paradox of Choice

When clients have too many options to choose from, they actually become overwhelmed and afraid to choose the “incorrect” option, which can cause them to not make a decision at all. Instead, limit the number of options and show fewer than three at a time. 

Tactic #7: Use Rhymes

Rhyming phrases are catchy, memorable, and even more believable. Humor evokes positive feelings in your customers, and the rhyme is easier for them to remember. 

Tactic #8: Be Consistent

Clients are more likely to agree to an offer that aligns with a belief they are committed to. For instance, if the client signs up for a newsletter, include related products they would benefit from. 

Tactic #9: Use an Anchor

You can boost your clients’ willingness to make a purchase simply by showing them large numbers, such as price markdowns or statistics. Saying “Over 1 Million Sold” or displaying a price match can make customers more intent on a purchase. 

Tactic #10: Design

According to a study, med students perceived the health information on a well-designed site as more trustworthy than a bad design with the same information. Build trust by using high-quality images and page designs. 

If you need help designing a website to further your marketing goals, get in touch with our team at NUVEW Web Solutions. We’ll help you connect with new clients and develop a successful digital marketing strategy. Call today to begin.