Will Artificial Intelligence Change SEO?

Posted on April 4, 2017

Are You Ready for AI?

By now most people have at least heard of the concept of artificial intelligence, or AI. This technology is really in its infancy, but it is making more headway than you might think. Personal assistants like Siri, Cortana, Alexa and others are just starting to scratch the surface of AI, but the industry is growing and advancing every day. Artificial intelligence has been used in robots and computers, but believe it or not, it could begin to play a role in search engine optimization. In fact, it is already moving in that direction.

Bury the Black-Hats

With the increased ability of AI, Google and other search engine platforms will be able to weed out the bad a lot easier, which means less SEO black-hat tactics. Those who try to use sketchy methods to gain unfair advantages in search results will be rooted out much quicker with AI and the penalties will be applied much sooner. That means link schemes and blogging networks will pay the price and therefore fewer people are likely to try these types of tactics.

Less Search Engine Management

As AI begins to move into the SEO and search industry that means the need for having humans manage reconsideration requests will be reduced. AI will be able to handle these requests and issues, but most likely it won’t happen as quickly. That means web designers and owners should give even greater importance on doing their SEO correctly, in order to avoid those penalties in the first place.

How Important Will Keywords Be?

Keywords will always be important, because that’s how people find what they’re looking for. However, these days, people do most of their searching on mobile devices and they often speak their searches rather than typing them. With so many different screen sizes and formats, artificial intelligence will have to learn to recognize them all and how to decipher the differences, depending on the searchers’ location and screen size. That means exact keyword phrases most likely won’t matter as much, because AI will be able to decipher these differences.

Are You Ready for AI?

There’s no doubt that artificial intelligence is coming and it’s only going to become more advanced. That means your SEO tactics need to be ready or you’ll risk being penalized. If you need help with your SEO strategy and tactics then please contact NUVEW. We’ll get the right SEO plan in place for you, for both now and the future. Click here or call us at 219-323-3343.