Website Development

Can Website Design Lead to Emotional Response?

Design With Emotion

When was the last time you were wowed by a website? You know that kind of response that makes you smile and actually say something like: “Wow, that is awesome!” The Internet is full of dull, boring run-of-the-mill websites so it’s always nice when you come across something that really catches your eye and elicits positive feelings and emotions. There are all kinds of factors on a web page that can elicit a positive emotional response, but one of the biggest factors is something that’s actually quite simple.

What’s in a Color?

What’s the first thing that users notice when they land on your website? In most cases, it’s the color scheme of your web design. Different colors bring out different emotions. Therefore, the colors you choose will play a big role in the emotions you get from your users. So which colors should you be going for in order to get the emotional response you’re looking for?

  • Red is for passion – if you’re looking for anything that has to do with passion, whether it’s love, strength, danger or even blood and violence, red is the color of choice. Red is perfect for capturing users’ attention immediately and it is one of the most popular colors in the world, which makes it a smart choice for eliciting positive emotions.
  • Blue is peaceful – if you want to give off a calm, peaceful feeling to your users, then blue is likely your best choice. Blue is the favorite color of many people and it often gives off a feeling of peace and serenity. It’s also a good choice if you want to draw out emotions of loyalty and intelligence.
  • Yellow is mellow – did you know that yellow is the most visible color to human eye? Well, now you do. The color yellow also signifies optimism, clarity, happiness, sunshine and warmth, to name just a few. Plus, because it’s so visible to the human eye it’s perfect to use in locations that you really want to draw attention to.

Other Color Factors

Of course, there are many other messages that different colors can send. Each website is different so the right colors for your site will depend on the emotions you want your users to feel when they visit. Gender and culture also play a factor in colors and emotions, which is another important thing to keep in mind when designing your website.

Get it Right With NUVEW

Every website owner wants to get the most out of his or her product, which is why it’s so important to get your web design right. Please contact NUVEW if you would like to improve your web design in order to elicit the emotional responses you are looking for. Just click here or call us at 219-227-8558 to learn more.

What Really Drives Successful Social Media Marketing

Content Is the Key to Social Media Marketing

How is your social media marketing going? Are you getting the followers and leads you really want? Are people clicking through to your web page via your social media platforms? If you are using social media as a marketing tool but you aren’t getting the results you desire then you might need to take a closer look at your content. As with anything else in the online marketing landscape, the quality of your content is extremely vital in the success of your campaign.

Why Is Content So Important?

It’s been said before and it will be said again: content is king. No matter how many times it’s been repeated some online marketers just don’t grasp the importance of using quality content in their social media marketing efforts. Even those that do, still might know understand how do create the right content that will help them stand out. Here are some key methods to creating content that makes a difference.

Keep on top of the industry – SEO and social media marketing are constantly changing, which means what works today might not work tomorrow. Thus, it’s important for you to stay on top of the latest trends and strategies that work. So be prepared to learn and re-educate yourself regularly.

Organic content – paid marketing has value, but that content will never surpass the value of quality organic content. Additionally organic content is cheaper. While it may take longer to get a return on your investment, over time it will bring greater, and longer lasting benefits.

Quality is always better than quantity – the old saying goes: quality over quantity. It’s true in so many things, including social media. Make sure your content is useful and that your users/followers will find value in it. Don’t post just to post. Make sure the content you share is meaningful and that it has a purpose.

Visual content – people love to see quality content whenever possible. After all, they say a picture is worth a thousand words. If you have images or videos that send a message better than words, then always think visual first.

Social Media Content Done Right

No matter what type of business you operate these days you have to have a social media presence. Without that you will miss out on new customers. However, your social media marketing must be done right, which means your content must be effective. At NUVEW, we create useful and meaningful social media content for our clients. Please contact us today for help with your social media marketing. Click here or call 217-227-8558.

Web Design Tips Aimed at Building Trust

How to Earn Your Users’ Trust

How valuable is trust? It doesn’t really matter the situation, if you have trust in someone or something it makes a huge difference. On the other hand, without trust it is very difficult to move any relationship forward. The same is true for your online business. When a visitor lands on your site you want to be able to earn his or her trust from that very first moment. There are several factors in gaining and building trust, including your web design.

Why Web Design Matters

In almost every instance the first thing a visitor will notice is your web design. That’s why it’s such a key component in creating and building trust. Here are several important website design strategies that will help build that trust and keep your visitors coming back.

Solid Design That’s Easy to Use

It starts with a solid design that is easy to use, looks good and gives off an overall good vibe. That means it should be pleasant to look at, offer simple navigation and be mobile-friendly. Your website should also be designed to be helpful, as well as transparent. That means you can’t try to hide anything and your products and services should be easy to find and understand.

Other Trust-Building Design Elements

Here are several other web design elements that can help you create and build trust with your users.

  • Using case studies and meaningful statistics in an easy-to-understand method.
  • Offer proof of trust and reliability with social media followers and customer testimonials and reviews.
  • Be sure to display any credentials, certifications and awards that you might have earned.
  • Develop your own brand and voice and use your web design to display them.
  • Use email marketing to gain your visitors’ trust and to continue building and nurturing your relationship over time.

Web Design You Can Trust

At NUVEW we understand the importance of effective web design, no matter which audience you are trying to reach and what message you are trying to send. Our web designers build easy to use websites that help attract and retain new visitors. If you need a web design that will improve your web traffic and increase your leads, you can trust NUVEW to build the right website for you. Please contact us today by calling 219-227-8558, or get in touch with us online by clicking here.