Search engine optimization, or SEO, is a marketing tool that’s been of critical importance for the last decade. But as technology gets smarter and trends change, relying on keyword stuffing, content density, and lots of links just
As your business moves into the new year, it may be time to update your website. Indeed, while adding new content to a website on a regular basis is always a good idea, if your website is
A few months ago, we published a blog post about the importance of infographics--which are graphical representations of data or information--for your website. What we failed to talk about, though, is the importance of graphics overall, and
A landing page is the first page that a customer lands on when visiting your site. While typically thought of as a homepage, a landing page could also be a services page, contact page, or another important
As a web development company, we know how crucial quality content is to a website’s success. Your content must engage your audience and give them a reason to return. You may be an expert in your field,
As the owner of a business in Indiana, you may think that when it comes to marketing for your business, merely having a website is enough. However, this couldn’t be further from the truth. While having a
Keeping track of various marketing metrics is an important element of maintaining a successful website and business. But as someone who’s not an expert in marketing, you may have no idea what metrics you should be paying
Your primary goal is to drive the maximum number of visitors to your website, and then convert those leads into sales, right? Surely, you’ve been brainstorming about the various ways to do exactly that, from enhancing the
Most business owners aren’t giving a lot of thought to their business website, especially if they are already engaging in some form or digital marketing, be that content marketing, SEO integration, social media marketing, or a combination.
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