The majority of businesses operating in Indiana today have a website (if your business doesn’t, you’re behind the competition, and it’s time that you invested in one). However, merely having a website isn’t enough to get the customer attention that you need, increase your brand recognition, or drive sales; instead, you need a website that is designed to enhance the customer experience and improve conversions.
At NUVEW, we understand the significance that a well-designed website can have on your business success. Consider these key elements of web design that we believe should always be prioritized, and contact us directly to learn more about how our online marketing specialists can help.
White Space and Layout
We know that your business has a lot to offer and a lot to say, but overfilling every page on your website with information can be overwhelming to the customer, and actually deter–rather than attract–them. Remember that when it comes to website design, less is more. Make sure that your website maintains a clean layout, limits the amount of content per page, and offers plenty of white space.
Perhaps the single most important thing that you should consider when designing a website is whether or not the website is navigable. Nearly everyone can attest to the frustration of attempting to find something online, only to become too fed up with the website’s many pages and poor directionality, eventually giving up. If a user cannot easily find the information that they are looking for, you can be sure that they will leave.
Your website is welcome to have some color to it – a pop of color can be attractive and eye-catching. However, be careful about using too many colors, which can have the same effect as posting too much content: your user is overwhelmed. Colors can be monochromatic, complementary, or analogous depending upon your client and your brand, but strive for consistency.
People access websites on their mobile devices more than ever before. When you are designing your website, keep this in mind, and be sure that you have a mobile-friendly version of your site, too.
Finally, remember that the design that you choose should be relevant to your user – a lawyer will likely be impressed by something different than an artist; a person in their 20s may prefer a different style than someone in their 80s; etc. The web design that you choose should be reflective of your product, your company, and your customers and future customers.
We Specialize in Web Design
To learn more about our web design services and how we can help your Indiana business, please call NUVEW today. We have a team of artists and developers who are ready to work with you to design a website both you and your customers will love. Reach out to us now to get started.
As a business owner, knowing how to maximize user engagement to drive sales is a key part of a successful marketing strategy. At NUVEW, we work with business to implement various tools and practices to maximize user engagement. Here are some basics that you can start incorporating today–
What Is User Engagement?
Customer engagement, or user engagement, refers to a measurement of a user’s interaction with a product or service, typically through a website. User engagement is an important metric, because more positive engagement–and more engagement–is associated with a higher conversion rate, and therefore more sales. If a user isn’t positively engaged with your product or your service (again, via your website), then you can be nearly certain that they won’t become a sale. In addition to just getting more sales, user engagement also increases customer loyalty, builds brand recognition, and promotes familiarity.
Tips for Maximizing User Engagement
Fortunately, there are a few easy things that you can start doing right now to maximize user engagement and improve your conversion rate. Some things to try include:
- Ask for opinions. Perhaps the easiest way to increase engagement is simply to ask users and visitors to your site questions. For example, at the end of this article, an engagement question could read, “What strategies has your business implemented that have improved user engagement?” If you ask questions that are controversial and that will drive conversation, this can be an even more effective tactic.
- Reward engaged users. Another strategy for maximizing user engagement is to reward customers when they engage with your company in a certain way. For example, if someone signs up for your email list, reward them with access to a special discount or product that you’re not offering for those who don’t sign up for the email list. How you reward a user can be as basic or as complex as you want it to be.
- Know your audience. Everyone has seen a comedy routine where the performer just isn’t connecting with–nor engaging–the audience. Often times, this disconnect comes from a lack of research; if you don’t know what your audience wants, it can be impossible to connect with them. Do your research and identify your target audience and their needs. Then, create content that is designed for them. This is one of the most organic and effective ways to enhance user engagement and experience.
Improve Your Website
Finally, know that even if you have the best product in the world, if you don’t have a great website–it’s slow to load, challenging to navigate, and overwhelming–you won’t be able to engage your users. At NUVEW, we are here to help. Call us today to learn more about our website design and content marketing services, or send us a message directly.
If you want to be competitive in 2019, your company has to have a website and that website must be governed by an effective content marketing strategy. Unfortunately, too many business owners think that putting up a website and keeping a blog is enough; however, a successful content marketing strategy is much more multifaceted than that and often takes the help of a professional to perfect. If you’re looking for ways to improve your content marketing approach, our team at NUVEW can help. Some of the most basic elements that we believe are critical to a thriving content marketing plan include–
Define Target Market
Before you even start designing your website, and certainly before you put any content on it, you must define your target market. Essentially, this is the process of identifying who your potential customer is, including how old they are, where they live, their gender, their income level or profession, their socioeconomic status, and even their likes and dislikes. Until you truly understand your target customer, you cannot create a marketing strategy that is designed to attract that customer.
Content Is King, and Consistency is Queen
Sure, the saying that “content is king” may be a little dated, but it’s just as true in 2019 as it’s ever been. The idea behind this phrase is that the content that you post on your website will (hopefully) make a significant impression on your customer, and therefore the content that you post must be engaging, informative, authoritative, and original. And not only that, but you must post consistently. This means that your website cannot have the same content on it for too long, or go for too many days without an update.
Your Brand Must Tell a Story
You’ve already identified your target customer; now it’s time to figure out your message and what exactly it is you have to say and offer. Remember that it’s not just about focusing on the how of your product or service, but the why. Why is your company unique? Why should a customer choose you over the other guy?
The why behind your brand needs to be told through a story, and your brand’s story needs to be reiterated in every piece of content that you post, whether that’s a blog on your website, a blurb on social media, or the background image on one of your landing pages.
NUVEW Can Help
The above are just a few of the most basics elements of a successful content marketing strategy, but the list above is by no means inclusive. At NUVEW, we have a team of content marketing specialists who are passionate about helping businesses like yours grow. Call us today to learn more about our website design and marketing services, or send us a message at your convenience.