Website Development

New Local Services Ads from Google

Do you provide a local service and are advertising on Google? Would you like to be listed on the top of a Google search? Managing ads on Google is about to become more localized with Local Service Ads (formerly named Home Service Ads). Now, this is a separate feature from AdWords and Pay-Per-Click campaigns where potential customers will contact you, and your leads can be managed directly through the app.  (Android and iOS compatible)

What are Local Service Ads?

Simply put, a better way to advertise your local service. Clients no longer have to scroll through pages of a Google Search. The Local Service Ad is at the top of a Google Search. You click on the text ‘50+ garage door services in Atlanta’ to expand the page. All the participating local services will be listed. There is also drop-down menu for specific services and a zip code search.

The potential client can then call or send a message by clicking on the ad.  With the Local Services app, businesses can quickly reply to messages and manage clients. It is important to respond immediately.

How to start advertising with a Local Service Ad?

Your business must be approved by Google. First, apply with Google to begin the verification process.  This includes insurance and licensing requirements. Employees are also required to go through a background check. Because of the process, don’t expect your ad to be approved overnight. The Google Guarantee badge is given when the company is approved. Only certain services can be advertised with Local Service Ads.

What Services?

Locksmiths, plumbers, electricians, HVAC, and garage door services

Are Local Service Ads in NWI?

Local Service Ads are only available in these major cities:

  • Atlanta, GA
  • Boston, MA
  • Chicago, IL
  • Dallas, TX
  • Detroit, MI
  • Los Angeles, Riverside, Sacramento, San Diego, San Francisco, San Jose, CA
  • Miami, FL
  • New York, NY
  • Philadelphia, PA
  • Phoenix, AZ
  • Seattle, WA
  • Washington, D.C.

What is the cost?

Cost is based on location, service, and lead type. You pay when a potential client calls or sends a message. If a lead is not legitimate, you can submit a dispute with Google to get your money back. A weekly budget is set according to the number of leads you want. Your budget can be easily tracked and managed in the app.

Why should you use Local Service Ads?

  • Your company is at the top of the Google Search page
  • You only pay for leads related to your service
  • Easy way to build the Google Guarantee
  • Convenient use for you with the app to manage and reply to customers
  • Direct communication with potential clients

What can NUVEW do to help you?

Do you want to advertise on Google? This feature is not yet available in NWI area, but here at NUVEW we stay current with Google updates. Other than organic searches, Pay-Per-Click and Google AdWords are the ways to offer your service on Google. If you are interested in increasing your advertising with Local SEO or PPC, contact us today. Call us at 219-227-8558, or click here to reach us online.

Can Website Design Lead to Emotional Response?

Design With Emotion

When was the last time you were wowed by a website? You know that kind of response that makes you smile and actually say something like: “Wow, that is awesome!” The Internet is full of dull, boring run-of-the-mill websites so it’s always nice when you come across something that really catches your eye and elicits positive feelings and emotions. There are all kinds of factors on a web page that can elicit a positive emotional response, but one of the biggest factors is something that’s actually quite simple.

What’s in a Color?

What’s the first thing that users notice when they land on your website? In most cases, it’s the color scheme of your web design. Different colors bring out different emotions. Therefore, the colors you choose will play a big role in the emotions you get from your users. So which colors should you be going for in order to get the emotional response you’re looking for?

  • Red is for passion – if you’re looking for anything that has to do with passion, whether it’s love, strength, danger or even blood and violence, red is the color of choice. Red is perfect for capturing users’ attention immediately and it is one of the most popular colors in the world, which makes it a smart choice for eliciting positive emotions.
  • Blue is peaceful – if you want to give off a calm, peaceful feeling to your users, then blue is likely your best choice. Blue is the favorite color of many people and it often gives off a feeling of peace and serenity. It’s also a good choice if you want to draw out emotions of loyalty and intelligence.
  • Yellow is mellow – did you know that yellow is the most visible color to human eye? Well, now you do. The color yellow also signifies optimism, clarity, happiness, sunshine and warmth, to name just a few. Plus, because it’s so visible to the human eye it’s perfect to use in locations that you really want to draw attention to.

Other Color Factors

Of course, there are many other messages that different colors can send. Each website is different so the right colors for your site will depend on the emotions you want your users to feel when they visit. Gender and culture also play a factor in colors and emotions, which is another important thing to keep in mind when designing your website.

Get it Right With NUVEW

Every website owner wants to get the most out of his or her product, which is why it’s so important to get your web design right. Please contact NUVEW if you would like to improve your web design in order to elicit the emotional responses you are looking for. Just click here or call us at 219-323-3343 to learn more.

What Really Drives Successful Social Media Marketing

Content Is the Key to Social Media Marketing

How is your social media marketing going? Are you getting the followers and leads you really want? Are people clicking through to your web page via your social media platforms? If you are using social media as a marketing tool but you aren’t getting the results you desire then you might need to take a closer look at your content. As with anything else in the online marketing landscape, the quality of your content is extremely vital in the success of your campaign.

Why Is Content So Important?

It’s been said before and it will be said again: content is king. No matter how many times it’s been repeated some online marketers just don’t grasp the importance of using quality content in their social media marketing efforts. Even those that do, still might know understand how do create the right content that will help them stand out. Here are some key methods to creating content that makes a difference.

Keep on top of the industry – SEO and social media marketing are constantly changing, which means what works today might not work tomorrow. Thus, it’s important for you to stay on top of the latest trends and strategies that work. So be prepared to learn and re-educate yourself regularly.

Organic content – paid marketing has value, but that content will never surpass the value of quality organic content. Additionally organic content is cheaper. While it may take longer to get a return on your investment, over time it will bring greater, and longer lasting benefits.

Quality is always better than quantity – the old saying goes: quality over quantity. It’s true in so many things, including social media. Make sure your content is useful and that your users/followers will find value in it. Don’t post just to post. Make sure the content you share is meaningful and that it has a purpose.

Visual content – people love to see quality content whenever possible. After all, they say a picture is worth a thousand words. If you have images or videos that send a message better than words, then always think visual first.

Social Media Content Done Right

No matter what type of business you operate these days you have to have a social media presence. Without that you will miss out on new customers. However, your social media marketing must be done right, which means your content must be effective. At NUVEW, we create useful and meaningful social media content for our clients. Please contact us today for help with your social media marketing. Click here or call 219-323-3343.