Website Development

What Makes Mobile Web Design Successful?

Make Sure These Features Are Part of Your Mobile Web Design

Unless you’ve been living under a rock, or you just got back from being stranded on a deserted island, then you already know the importance of mobile web design. If your website is not responsive, aka mobile-friendly, then chances are you’re missing out on a lot of potential visitors. Yes, most people are already aware of the importance of mobile design. However, just because your website is mobile-friendly, that doesn’t mean it’s designed right.

Key Mobile Design Features to Include

There are several aspects to mobile web design. So what elements do you need to have in order to get it right?

Easy-to-Find Contact Information – remember, when you’re on a mobile device, the screen is much smaller than a desktop computer. Therefore, your contact info should be easy to find and clearly labeled. After all, it’s one of the first thing visitors look for if they’re interested.

Easy-to-Read Text – to go along with that point, the text on your mobile site should be clear and easy to read. Choose fonts that are simple and text that is large enough for your visitors to easily see. If they can’t see it clearly, they won’t likely stick around to see what the content actually says.

Quick Performance – speed is crucial for any website, but mobile users have even less patience than desktop users. Your page loading speed must be up to standard or you will lose visitors fast. You only have about a second, sometimes even less, before a visitor gets impatient and leaves.

Social Media – of course, social media is also important in mobile design. So your social media links should also be easy to find and clearly marked so your followers can get right to them if they desire. The buttons should be big enough to easily use but not too big so as to be obnoxious.

Have You Looked at Your Mobile Web Design Lately?

If you don’t have a mobile web design already then it’s time to contact NUVEW to get up to speed. If you already have a mobile website, but it’s not really living up to your standards, then we can help. Our web designers understand the importance of mobile optimization and how to create websites that work. So please contact us today to make sure your mobile web design is truly successful. Call us today at 219-323-3343, or connect with us online by clicking here.

How to Hire the Best Web Development Company

The Website Development Company You Hire Matters

Web development companies are a dime a dozen these days. They all essentially offer the same services and make the same promises. However, not all web development companies are created the same. So, if you’re looking to hire a web development company, you have to make sure you get it right. Who you hire could end up having a big impact on your business. So what kinds of things should you be looking for and why does it matter so much?

What Do You Hope to Get From Your Website?

The first thing to ask yourself is “what do I want from my website?” Once you know the direction you want your website to take then you can make a better decision on who will be able to take you there. Share your requirements with each potential company and make sure they can meet them. If not, then move on to the next one.

Cost Matters

The price you pay is always important. So, you have to determine your budget and then find a web development company that can meet your needs within your budget. Remember though, cheaper doesn’t mean better. You get what you pay for so paying more for the right company and services is worth it.

Communication Is Key

Another important thing to consider when hiring a web development company is communication. In order to create a great website there has to be a lot of consultation between the owner and the developer. This communication will have to continue throughout the entire process. Therefore, make sure you hire a developer that communicates well and is willing to work directly with you until completion.

Website Development You Can Count On

At NUVEW, we offer superior web development to small companies in our community. We specialize in getting you the best website possible for your online needs. Your website is vital to your business. You can’t afford to get it wrong. Therefore, if you’re looking for effective web development then you should contact NUVEW for help. We offer personalized service with flexible pricing to meet your needs. Please contact us today at 219-323-3343, or you can reach out to us online by clicking here. Let us solve your web development problems.

New Local Services Ads from Google

Do you provide a local service and are advertising on Google? Would you like to be listed on the top of a Google search? Managing ads on Google is about to become more localized with Local Service Ads (formerly named Home Service Ads). Now, this is a separate feature from AdWords and Pay-Per-Click campaigns where potential customers will contact you, and your leads can be managed directly through the app.  (Android and iOS compatible)

What are Local Service Ads?

Simply put, a better way to advertise your local service. Clients no longer have to scroll through pages of a Google Search. The Local Service Ad is at the top of a Google Search. You click on the text ‘50+ garage door services in Atlanta’ to expand the page. All the participating local services will be listed. There is also drop-down menu for specific services and a zip code search.

The potential client can then call or send a message by clicking on the ad.  With the Local Services app, businesses can quickly reply to messages and manage clients. It is important to respond immediately.

How to start advertising with a Local Service Ad?

Your business must be approved by Google. First, apply with Google to begin the verification process.  This includes insurance and licensing requirements. Employees are also required to go through a background check. Because of the process, don’t expect your ad to be approved overnight. The Google Guarantee badge is given when the company is approved. Only certain services can be advertised with Local Service Ads.

What Services?

Locksmiths, plumbers, electricians, HVAC, and garage door services

Are Local Service Ads in NWI?

Local Service Ads are only available in these major cities:

  • Atlanta, GA
  • Boston, MA
  • Chicago, IL
  • Dallas, TX
  • Detroit, MI
  • Los Angeles, Riverside, Sacramento, San Diego, San Francisco, San Jose, CA
  • Miami, FL
  • New York, NY
  • Philadelphia, PA
  • Phoenix, AZ
  • Seattle, WA
  • Washington, D.C.

What is the cost?

Cost is based on location, service, and lead type. You pay when a potential client calls or sends a message. If a lead is not legitimate, you can submit a dispute with Google to get your money back. A weekly budget is set according to the number of leads you want. Your budget can be easily tracked and managed in the app.

Why should you use Local Service Ads?

  • Your company is at the top of the Google Search page
  • You only pay for leads related to your service
  • Easy way to build the Google Guarantee
  • Convenient use for you with the app to manage and reply to customers
  • Direct communication with potential clients

What can NUVEW do to help you?

Do you want to advertise on Google? This feature is not yet available in NWI area, but here at NUVEW we stay current with Google updates. Other than organic searches, Pay-Per-Click and Google AdWords are the ways to offer your service on Google. If you are interested in increasing your advertising with Local SEO or PPC, contact us today. Call us at 219-227-8558, or click here to reach us online.