Business owners who know that having an online presence is important, but aren’t well-versed in how to create such a presence, may be tempted to develop a Facebook business page. While a Facebook business page is a fabulous way to complement other digital marketing efforts, it should not fill the place of an actual website. The same can be said of a Yelp review page – this should never replace your business’s website. At NUVEW, we can assist your business in website design and development, as well as social media marketing. Call us today to get started.
You Want to Control the Platform
Again, Facebook or Yelp pages are a great way to build your brand, reach customers, and establish your business as an authority in the industry. However, with both of these, you don’t control the platform, and there are downsides to that. Two big downsides to consider are:
- You lose some control related to how you appear in search results. By maintaining your own website, you’ll control the content entirely. This means you can incorporate keywords, paid ads, images, and more to help drive search results.
- You’ll have a harder time tracking your results if you’re only relying on another platform as your “website.” With your own website, on the other hand, you can see how many visitors you’re getting, what visitors do on your site, you can perform A/B testing, and more.
Facebook Isn’t As Popular As It Once Was
Having a Facebook page is still strongly recommended for businesses. However, another reason not to rely on Facebook alone is that fewer people find Facebook to be as engaging as it once was. In fact, millennials are starting to turn away from Facebook – since 2017, the U.S. user base is down by 15 million. If you only have a Facebook account, you may be missing out on a valuable opportunity to connect with customers who aren’t on the platform, or who aren’t using Facebook regularly.
NUVEW Is Here to Help
At NUVEW, we know how confusing the world of digital marketing can be, and we want to help. When you call our team, we’ll guide you through our services and help you to understand the benefits of website design, development, content marketing, social media marketing, and more. Our professionals offer comprehensive services, and can start working with your business today. We know how important it is that you reach as many customers as possible, and we want to help. Call us directly or send us a message to schedule a consultation with our team.