The Importance of Online Reviews

For businesses, there are multiple different options for cultivating customers, building one’s brand, and increasing sales. In 2020, most of these options involve sound practices relevant to a business’s digital marketing approach. One of the most important digital marketing techniques is that of building online reviews. In fact, online reviews are one of the most important marketing tools that a business can rely on.

At NUVEW, our experienced team can help you to build online reviews that grow your customer base and build your brand. Reach out to us today to learn more about how we can help.

Why Do Online Reviews Matter?

Online reviews are a very important component of your business’s marketing campaign. The vast majority of customers read reviews. In fact, data shows that 91 percent of people regularly read online reviews, and about 84 percent trust online reviews as much as a personal recommendation! That means if you have powerful reviews, you have an effective and powerful way to reach more customers and drive sales. 

How to Increase and Improve Your Online Reviews

Even if you know that online reviews are important, you may be unsure about how to encourage customers to leave reviews, or how to get the positive reviews that your business needs. Here are some tips: 

• Ask your customers to leave reviews and educate them on how. The first thing to consider is actually asking your customers to leave a review – if you don’t ask, they may have no idea how important a review is to you. When you ask, be sure to provide detailed instructions on how to leave a review, such as a link to the review site.
• Respond to reviews – even negative ones. One tactic for showing customers that you care that they’re taking the time to leave a review is to respond to all of the reviews that are left, even the negative reviews.
• Offer an incentive for leaving a review.  Another tactic for motivating customers to leave a review is to offer an incentive for doing so. For example, you might offer a discount on a product, a coupon for something, or even a small freebie to motivate customers to leave feedback.

Call NUVEW Today to Build Your Digital Marketing Campaign

If you have more questions about digital marketing and how to get more customer reviews–and why doing so is so important–call our content marketing professionals at your convenience. We are here to help you build your business’s reach.