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What Is ‘Google My Business’ Optimization?

For businesses operating in 2020, having a strong online presence is key for marketing success. At NUVEW, our team of digital marketing and website optimization professionals can help. One suggestion that we have for business owners is to optimize a business’s Google My Business listing. Here’s what you should know–

What Is Google My Business?

Before we get into the nuts and bolts of optimization, it’s important that you understand what Google My Business even is. Google My Business is a free, user-friendly tool for business owners to use to manage their online presence across Google’s various platforms, such as Google Search and Google Maps. With a Google My Business account, your business will get a business listing, as well as a free Google Business profile that allows you to connect with customers. 

How to Optimize Your Google My Business Listing

Once you’re all set up with your Google My Business listing, you’ll want to optimize it, doing everything possible to make sure your listing is as visible to your target customer as possible, as well as engaging and informative, too. Tips for optimizing your listing include:

  • Fill out your profile in full. The first step to optimization is easy: fill out your Google my business profile in full. Don’t skip any sections.
  • Use keywords. Just as you would on your business’s regular website, be sure to use keywords on your Google My Business listing. If you’re not sure what keywords are or what keywords are relevant to your business, consult with a digital marketing and SEO specialist.
  • Add photos. Photos are always a valuable addition. Photos provide customers with information that is entertaining and easy-to-digest. Photos can be a very valuable source of information for a customer, and adding photos is often an easy way to engage customers.
  • Manage customer reviews. You want to encourage your customers to leave reviews on your website. In addition, you want to manage reviews when they are left, which means interacting with customers by responding to reviews. How you respond to customers can impact how other customers view your business.

Learn More with NUVEW Today

At NUVEW, our professionals are experts in digital marketing and know best practices for optimizing your Google listing, as well as your social media accounts, your website, and more. If you’re ready to invest in a more robust digital marketing campaign, call our team today or send us a message at your convenience. We are ready to start working with you! 



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